Ralph Lauren is known in the designers industry. For its classical design up to the latest design
http://www.teamnbablazersshop.com/shabazz-napier-blazers-jersey/ , Ralph Lauren depicts the luxurious concept of sports lifestyle. With his well
known clothing brand the olo Ralph Lauren. He sponsored the sport called ?Polo?,
it is a team sport played outdoors on horseback in which the objective is to
score goals against an opposing team. The logo of this clothing brand is
inspired by this sport. ?It's the sport of kings," said David Lauren, a son of
Ralph Lauren and the marketing and communications executive for Polo Ralph
Lauren. By this, he gathered more sponsors to promote his product because he
believe that "Polo the sport has an international sensibility, and it's
glamorous." A total sensibility because Polo sport is type of sports that only
rich or prominent people can manage and keep on this kind of sports. In this
concept, Ralph Lauren clothing line was introduced all over the world for its
reputable background of sponsoring a games of Kings which means a game for rich
people. Through the personality handling by the brand Polo Ralph Lauren, people
around the world embrace the brand because of the uniqueness and reputation of
prominent people wear this kind of clothing brands.
But the relationship between Polo Ralph Lauren and the sport has became complicated. In the last
decade, Ralph Lauren has sued the United States Polo Association for trademark
violations, By using the the word ?Polo? and the trademark image of the company
Polo Ralph Lauren. But the Association sued back Ralph Lauren, asserting that
the clothing company was ruining its merchandising efforts. Then for the very
first time since the 1967, when company uses the trademark ?Polo? and logo,
Ralph Lauren sponsored a polo team in United States. The members of the Black
Watch team, which is based in the East Hampton, N.Y., and Palm Beach, Fla., each
member received a uniform designed by the company which is known to be as the
Black Watch line for mallet-less consumers. Through sponsoring the Black watch
team, they established again the brand and continue soaring into the lead in the
world of clothing line.
During the Beijing, Olympics last August. Ralph Lauren also sponsored the United States athlete team in Olympics opening
ceremony night in Beijing, China. The uniforms for the 650 athletes marching,
having the idea of create ?something simple enough for the athletes to put
together, yet stylish enough to elevate us as a country," says David Lauren. The
uniforms are "very sharp, very graphic on TV, very aspirational and very
statesmen-like." The design is inspired in the British Olympians movie Chariots
of Fire in 1924, but it has a very distinctive look that ?drawn so much from
American heritage ,? said by Alex Badia, fashion director at menswear trade
magazine DNR. It is a sport ceremony but Ralph Lauren made 'the best fashion
runways ever." In this memorable contributions of Ralph Lauren to the athlete of
United States, its a symbolic action that RL was dominated the sports fashion of
this generation.
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