and only in this way can the company move forward. With the development of the industry, more and more home companies, industry competition is also increasingly fierce, homogenization of products is serious, this phenomenon has exacerbated the industry knockout,the overall home business must continue to survive a difference if they want to continue to survive. The only way to survive is to develop the industry in a healthy direction. Only in this way can the company move forward. In today's highly homogenized products, marketing, channels, and markets,
how to go out of the homogeneity dilemma by seeking differentiation is a worthwhile direction for every home furnishing brand. Since the establishment of the brand, a whole home has always insisted on brand positioning, taking the road of differentiated brand building,
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