Its position has risen steadily and is an important part of the company's soft power. Brand is the driving force for the development of enterprises, enterprises are the vitality of urban economy, and the process of brand building in the strategy of furniture companies is also accelerating.The brand construction of the furniture industry started relatively late. At present, the familiar furniture brands account for a small proportion, and most of the furniture companies are on the same starting line. Establishing a brand can help companies quickly stabilize the furniture market.
Judging from the current furniture sales market, sales of branded furniture products are far ahead, and furniture companies should pay attention to brand building. In the strategic planning, furniture companies should closely integrate branding and business development,
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