This was disclosed earlier this month by Feng Jianzhong, deputy director of the State General Administration of Sport of China.
Feng attributed the achievement to government support, huge capital input from all sectors, and enthusiasm among the public to participate in sports.
COMPARISON AND CONTRAST
Although China's sports industry has grown by leaps and bounds, it is Cheap Nike Presto , compared with those of the developed countries, still in its infancy and
requires nutrients.
Up to 2014, the total value of China's sports industry was 320 billion yuan (about 50 billion dollars), accounting for 0.6 percent of the GDP, while in the
United States, the ratio was around 3 percent. And some other developed
countries had also surpassed 1 percent years ago.
The shinning point is that China has become the world's largest sports goods manufacturer Cheap Nike Cortez Ultra Moire Black Black White , and some products are named after world champions, for example the ""gymnastic prince"" Li Ning. But
the brand value is still not as competitive as Nike or Adidas. And manufacturing
is not the most profitable sector in the sport industry.
The sports entertainment business plays a leading role in the sports industry, stimulating the development of related sectors, such as sports
sponsorship, TV relay, sports media Cheap Womens Nike Cortez Classic Nylon Pink Shoes , sports advertising, sports lottery and etc.. In these areas, China is still lagging far behind.
In other words, falling behind could mean great potential. The Chinese economy has been growing fast for the past three decades and has become the
largest in the world by some measures. There is no concrete excuse for the
sports industry to make such a little contribution. In a sense, China's sports
industry is a ""gold mine"" which has not been fully tapped.
RETROSPECTION
In retrospect, sports were run by the government in the era of planned economy. The strengths of such a system are evident in yielding gold
medals Cheap Nike Cortez Classic Nylon Purple Shoes , which reached the peak in 2008 when host China topped the tally with 51 gold medals at the Beijing Summer
Olympics. But the system makes it harder for the market to grow.
In the past three decades, many Chinese industries have embraced marketization and globalization. But the sports industry did not catch up with
the trend. Although in 1994, China brought in the professional league system for
its football as a test for sports reform, few Chinese people regards the test as
a successful one.
Chinese people often ask why a global economic and sports powerhouse has singularly failed at playing the global game. One poor FIFA World Cup appearance
in 2002 aside, China has made no perceptible impact on the world's most favorite
sport. Beset by corruption and poor management, Chinese football has
continuously provided laughing stock.
Things must be changed and have started to change Cheap Mens Nike NSW Cortez Flyknit Black Gold Shoes , indeed.
The turning point came in 2010 when China's State Council, for the first time, issued a Guiding Opinion designed to boost the development of the sports
industry and to elevate it to an unprecedented strategic position.
The Guiding Opinion pointed out that private investment in China's sports industry is actively encouraged, and market exploration of sports performance
and recreational sports should be put into action to a greater extent.
However, the timely rain was just a guide without specific and practical details.
The breakthrough point came in 2014.
AMBITIOUS PLAN
China mapped out the plan of speeding up its sports industry on Oct. 20, 2014 when the State Council announced a guideline Cheap Nike Air Vapormax Flyknit 2018 Blue Black , named Opinions on Accelerating the Development of Sports Industry and Promoting Sports
Consumption.
According to the guideline which set the year 2025 as the deadline, the value of the overall scale of the sports industry is expected to reach 5 trillion yuan
(about 800 billion dollars), the average sports venue area per person will reach
2 square meters, the number of people who regularly participate in sports
activities will reach 500 million, and the coverage of new neighborhoods with
sports facilities will reach 100 percent.
In a bid to encourage social investment, the guideline said that the government-identified high-tech sports companies will have their corporate
income tax reduced from 25 percent to 15 percent and that the identified
companies engaging cultural and sports activities will have their operation tax
reduced to 3 percent.
Analysts said that the ambitious plan Cheap NikeLab Air VaporMax Flyknit Betrue 2017 Blue , based on the current conditions, is not a castle in the sky.
THREE ADVANTAGES
First, from the year 2008, the average GDP per capita for Chinese people had reached beyond 3,000 dollars, and the figure in 2014 was around 6 Cheap Nike Air Vapormax Flyknit 2018 Grey ,700 dollars, which indicated that people are capable of spending more money on sports.
Second, China's 1.4 billion population is also a strength.
Third, the attention and support from the central government is also a key factor. The government has broken down the industrial and policy barriers, such
as axing administrative approval procedures and opening to the public all fields
that are compliant with existing laws and regulations. It also welcomes private
and foreign capital investment in the sports industry.
BIG CAKE
Football ranks first among all sports internationally, making up more than 40 percent of profits in the entire sports industry. In a sense Cheap Women's Nike Air Vapormax 2018 Pink , if the football market keeps blighted, China can hardly fulfil its dream of prospering the sports industry.
Since the ambitious plan issued by the State Council in 2014, Chinese billionaires responded with quick actions and their hands were put firstly to
football.
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