The golden rule
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desired information is no more than 3 mouse clicks away from the
visitor.
“ensure that the site navigation helps a user find product information and contact details from the getgo. it has to be
intuitive.
Drawing from their extensive experience in consulting for online project for both multinationals and starts-up,
highlight the five common pitfalls in designing a corporate website.
1. confusing your own needs with those of your visitors
The overriding prerogative in building a corporate website is to put the inereste of potential visitors above your own.
you may want your website to communicate with your company’s values, service of
offering
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visitors to your site will have their own agenda.
your web team needs to identify these needs and address them with relevant content and functionality.
the simple truth is unless a site fulfills the needs of its visitors, it will
never fulfill the needs of the site owner.
it is crucial for companies to identify the “call to action” for their sites. For example, a web page could be
purely informational and provide visitors with an overview o company’s products
and
services.
Alternatively
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are related o the firm, or “direct response” ones aimed at getting visitors to
sign up for a company newsletter or to purchase a particular products. The site
should then be constructed to fit that purpose.
2. thinking the done is done once your site is up.
The internet is dynamic and is constantly being refreshed with new content. however, some companies still make a cardinal
mistake of not updating their site on a regular basis. Some even fail to
allocate a budget for website maintenance.
Webiste is a proccess not a project. Unlike a printed brochure, webiste content should be reviewed
regulary
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and dynamic. The person incharge of website maintenance should also track
visitor statistics and what they did so that the portal’s content can be tweaked
accordingly. to create the impression that a site is dynamic, companions can
incorporate information from other portals. content could be weaved in from
different sours via widgets or APIs ( application programming interfaces.
3. not tracking benchmarking your site performance
in most organizations
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to annual performance reviews. however, experts say that some companies,
particularly smaller ones, do not apple the same benchmarking exercise to their
online efforts. the website should be assigned targets just like every other
department in your organization.
Analytics should be used to gain insights into where users spend more time on the
site
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come from or exit to. such collective insights will help the site owner
configure site copy or design to achieve the sites primary objectives. in
addition, increasing visitor numbers should not be the sole objectives. thinking
about how it might paly a role in shortening the sales process or increasing
conversion rates.
4 the need for speed
while aesthetics are important, companies should also make sure that the design elements do not compromise the
loading times of their web pages.
nothing turns a user off more than a flash movies, splash page that he can’t skip and had to sit through for more than 10
seconds.
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HOUSTON, Nov. 8 (Xinhua) -- Some members of the Texas Legislature on Wednesday pushed for their fellow legislators and other top officials to examine
whether the state's gun laws need to be changed.
At a news conference organized by Texas Gun Sense at the state capitol, State Reps. Poncho Nevarez and Nicole Collier urged state leaders to declare gun
violence a public health issue and reform existing gun regulations.
According to the Houston Public Media
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public health issue, comparing it to other health crises such as obesity and the
opioid epidemic.
State Rep. Gina Hinojosa spoke at the same news conference, offering a list she authored of steps to prevent gun violence. Her suggestions include
increasing public education on safe gun usage and requiring a license to carry
for long guns.
The press conference came a day after state Rep. Jason Villalba urged state leaders to create a bipartisan commission tasked with recommending "common
sense" gun reforms ahead of the next scheduled legislative session in 2019.
Nevarez and Hinojosa stressed that they did not advocate eliminating Texans' access to guns. Nevarez did,
however
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amounts to any real solution" to gun violence.
Texas public safety officials said 26 people were killed after gunman Devin Patrick Kelley opened fire on Sunday at a church in Sutherland Springs, a
community of fewer than 400 residents and about 300 km west of Houston.
The gunman was later found dead nearby in his car, apparently of a gunshot wound, after he fled the scene.
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