The products of these companies are not homogeneous, which avoids conflicts of interest to some extent. In general, these joint ventures are the leading companies in their respective industries. They have a good reputation and brand reputation.Through joint, they can expand brand awareness to a greater extent, realize resource sharing of channels and consumer groups, and reduce individual resources. Marketing costs, increase sales. Sixth, for consumers, when decorating a house in the past, it may be necessary to run the furniture and building materials market first,
and to visit various appliance stores, which is a huge sacrifice in terms of time cost and consumption cost. The brand alliance has solved this problem very well. For example, after consumers purchase furniture and furniture, they can also choose lamps, air conditioners, water heaters, etc.,
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