Rodriguez along with his team

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MELBOURNE, June 7 (Xinhua) -- Australia's premier football league, the Australian Football League (AFL), has moved ahead in order to play a regular
season match in China in 2017.


Travis Auld, the general manager of AFL operations, visited Shanghai last week inspecting multiple venues for the proposed venture.


The AFL is hopeful that one of its 18 clubs, Port Adelaide, will play one regular season match each season for the next three years in Shanghai, beginning
as early as 2017.


Auld was joined on his mission by the AFL's national venues manager Simon Gorr, a Port Adelaide official, a turf consultant and representative of venue
and event management firm Populous.


""We decided to get everybody together so that we could look at the sites in one hit. But there are now two or three options worth a serious look,"" Auld
told News Limited on Tuesday.


In order to see a game take place during the 2017 AFL season, which takes place from March until September, all parties will have to reach an agreement on
a venue by the end of August.


""We would need a decision by then for fixture reasons and preparation of the turf. It gets pretty cold over Christmas so we need to lay turf works by
September,"" Auld said.


The Jiangwan Sports Center in Shanghai's Yangpu District was one of the venues to come under close consideration, having previously hosted a pre-season
exhibition game between the Brisbane Lions and Melbourne Football clubs.


The AFL expects a crowd of 12,000 to attend the first game, likely to feature Port Adelaide and the Gold Coast Suns, but acknowledged that any crowd over
8,000 would be acceptable.


Around 7,100 people were in attendance for the exhibition game between Brisbane and Melbourne in Shanghai in 2010 but the AFL believes a regular season
game will be a bigger draw.


Port Adelaide has also agreed to coach Ken Hinkley and his players holding annual training camp every December in Shanghai.

"
We were interested in tapping a youthful adidas pharrell williams hu suomi , interested online audience that was likely to get involved in blogging and expand our brand recognition, says James Rodriguez,
Online Marketing Leader adidas ultra boost 3.0 suomi , AnItDone Electronic Technologies. The dilemma we encountered was in creating compelling stories about AnItDone science
that would resonate with an online audience.


Rodriguez along with his team became fervent on utilizing blogs after finding out more details on viral??s ROI efficiencies in comparison to mass advertising,
together with the medium?s deftness at generating interactivity between a brand
and the open public.


In the blogosphere, individuals are receptive with regards to articulating their thoughts on what they prefer and don??t prefer. We wanted that feedback.
We didn??t want the videos to appear to be self-serving. The extensive range of
people on weblogs was additionally attractive adidas ultra boost uncaged suomi , as all of us thought we could reach both the design engineers and the consumer public.


Rodriguez wondered if they could acquire ad space on blogs in an effort to cause an online video series go viral while not turning off bloggers or their
desired audience.


CAMPAIGN
Rodriguez and his team investigated the blog landscape and made the decision to concentrate their campaign on a five-part video series called
‘AnItDone Stories.’


Here are the five steps they took to release the videos, advertise the effort on eight attentively chosen blogs and measure the campaign’s success:


Step #1. Figure out campaign goals

Since buying into blogs was uncharted territory for them, the group layed out four initial goals:


– Create basic public attention about their products
– Inspire bloggers and their audiences to lead discussions and inform others regarding what engaged
them
– Combine insight and talking points so that the marketing team was prepared for anytime they might need to respond
– Measure results with specific numbers on video views adidas ultra boost suomi , links, blog comments and press reviews

Step #2. Create the video series

Next, they started to put together the sequence of two- to three-minute videos by using the most suitable archival film and combining it with new
footage. They sifted through hours of tv spots from the 1950s and 60s before
developing rough drafts and added new footage during post-production editing.


Step #3. Establish target keywords and buy ad space

To get the media coverage they wanted adidas tubular radial suomi , Rodriguez worked with Clicksor to launch the video series. He used Clicksor??s Contextual Advertising and Remarketing
technology to obtain sufficient targeted visitors to visit their publisher
partners?? sites. They utilized banner advertising and had to put a remarketing
pixel code on their landing page to help recapture audiences that might not have
been interested the first time to return.


Because advertising on these blogs was relatively new, Rodriguez urged the bloggers to remark on the final video cuts. The versions were approved without
changes.


Rodriguez’s group also published the videos to YouTube, Google Video and Blip.tv. We were really interested in seeing the reaction by the media and
public with regards to a company like AnItDone showing up on these Web 2.0
spaces. We didn??t know what the first reaction would be.


RESULTS

All the pre-campaign work and ad purchasing paid off. In the first five days adidas tubular suomi , 70,316 viewers viewed via Clicksor content network.

They also acquired 1,423 views on YouTube. 412 people included remarks to those sites myydään yeezy boost 350 v2 , and AnItDone obtained critical praise in news outlets.


Elsa, the author of this article, is an accopmlished online marketing consultant. She is currently working and educating other companies on the
different ways of how Remarketing can improve online marketing campaign results
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Posted 05 Sep 2018

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