An example of something new would be E-bay, that has brought sellers and buyers together in a manner that was never possible to do before; an example of
a revolutionised process would be in conducting questionnaires.
There are very few people who would ever argue against the benefits of a survey when they are used to determine the level of employee or customer
satisfaction, gauge public opinion or provide market research.
However, historically the reason that surveys and questionnaires were used sparingly was that the effort required to create the survey in the first place
was cumbersome, and the effort and cost needed to distribute the survey, collate
the results and then analyse the results were rarely insignificant.
For many, the results, irrespective of how helpful they proved, were often tinged with a ‘never again’ feeling having experienced the amount of effort that
used to be required.
Then along came the Internet to revolutionise the whole process.
Preparation
Though a word processor holds untold benefits over pen and paper for normal writing and correspondence, with regards to something particular like preparing
and designing a survey it is to some degree as practical as using a slippery
eel.
It can be accomplished, in a similar way as a hammer can be used with a screw, it’s far from ideal. Word-processors are good for correspondence,
documentation and normal writing; spreadsheets are ideal for coping with numbers
and online survey web sites are perfect for creating Online Survey Software
surveys.
With a web-based survey web site surveys can be created, designed and easily modified using any browser by the use of quick and easy interfaces. All of the
sophisticated formatting is taken care of as, unlike a word processor, the
questionnaire software is aware of all there is to know about questionnaires.
Distribution
The Internet is the most effective form of global communication known to man. Gone are the days of having to print hardcopy questionnaires, stuffing them into
envelopes and mailing them, all time consuming and costly. With the net
questionnaire once created they are good to go usually by sending the hyperlink
to the questionnaire in an e mail or by establishing a hyperlink to the
questionnaire on an internet site; processes that are both fast and virtually
free.
Collating
Where as previously completed surveys and questionnaires needed to be posted back and then collated by transferring the information into a database either
manually or by using some type of optical reader, online surveys and
questionnaires update the database in real-time.
The Internet has revolutionised the whole process and in doing so has made something that was considered useful, but costly and cumbersome, into a resource
that’s so fast and easy that surveys and questionnaires can be used to deliver
benefits to many other everyday areas.
With survey websites the limitations to conducting surveys and questionnaires have been torn down. Now they provide a cost effective and simple resource that
is open to not only the small charity and local community group but also the
biggest of the world’s multi-nationals.
No longer are geographical borders of any concern a questionnaire can now be published to the entire world as easily and for a similar cost as a local or
internal group.
Easier to Test
In addition, surveys can now be easily tested from start to finish to ensure that not only is the survey simple for the respondents to complete but also that
the information gathered is in the right format to provide the required
intelligence.
Easier to Complete
No longer is it necessary to ask respondents to skip specific questions based on their previous responses, with on-line surveys and questionnaires you only
need to ask respondents the questions that are relevant to them as based on
their responses irrelevant questions can be skipped with the respondent
automatically being directed to the next relevant question.
Partially Completed surveys and questionnaires
Previously if a respondent did not totally complete a questionnaire they would rarely bother posting the partially completed questionnaire back. With
online surveys there is no such thing as the information is collated in real
time so information from partially completed questionnaires can still be
counted.
In short on-line survey websites have revolutionised the world of questionnaires.
In summary online questionnaires are fast, they are simple and they are cost effective.
Pierre Travis is a part-time professor in Survey Methodology at the University of California he’s also a Harvard graduate where he studied
mathematics. He has carried out research and published many articles in
international scientific journals on laboratory and field-experimental studies
regarding questionnaire design for face-to-face surveys, telephone surveys and
self-administered surveys. He has repeatedly lectured on comparative surveys and
nonresponse and recently co-authored a book on nonresponse in the US Social
Survey. His recent research pursuits include the harmonization of
socio-demographic variables for national and cross-national comparative research
and has designed social surveys, interviews, and observational studies within
the US and Europe.
Our accent is somehow thought to be funny. The thing is, we cannot help but speak the way we do, generally stressing our words
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