Miao Liansheng, chairman of Yingli Green Energy headquartered in the northern Chinese city of Baoding south of Beijing, said the World Cup marketing campaign
will be a huge driver of its business growth with market penetration by
renewable energy is at low levels.
The boost is anxiously anticipated, particularly at a time when the Chinese photovoltaic (PV) industry is struggling due to excess capacity and high
punitive duties levied by the United States and European Union.
It is the second time that Yingli sponsored the world's most widely viewed sporting event. Yingli is also the only Chinese sponsor of the event.
Yingli's relations with the World Cup dates back to 2006 when it provided 1MW of solar installments for the Kaiserslautern Stadium in Germany Cheap Tampa Bay Lightning Jerseys , said Miao.
As a sponsor of the 2010 World Cup in South Africa, Yingli attracted huge attention as its brand name was showed in stadium advertising broadcast to
billions of viewers worldwide. In a week's time, it is set to take to the
spotlight again at all 12 of Brazil's World Cup stadiums.
Yingli's advertising will be shown during all 64 matches, for at least eight minutes per match Cheap St. Louis Blues Jerseys , said Liang Tian, public relations director.
Yingli has provided 27 sets of solar panels to power all stadium lighting masts in the host cities of the World Cup. It has also installed solar power
stations in the media centers.
The Maracana Stadium, home to the World Cup final and one of the football's most iconic venues, has 390kw of solar panels which should make it famous for
its sustainability initiatives Cheap San Jose Sharks Jerseys , according to Yingli.
During the World Cup from June 13 to July 14, Yingli will showcase its PV products at the main media center as well as media centers and VIP rooms at the
stadiums to show the world the brand image of ""Made-in-China"" products, Ling
said.
Yingli will host some 20 offline activities and also use social media platforms to take advantage of the World Cup.
"
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