Danish-born London-based Malene Oddershede Bach presented her feminine spring/summer 2019 collection on-schedule at London Fashion Week for the first
time showcasing her fresh take on quintessentially British styles such as
playful shirt dresses and rain macs.
Graduating from the Fashion Scout platform, Malene Oddershede Bach transformed the grand architecture of the Ennison Sessions House into a
botanical vision with pink flowers lining the grand staircase of the
200-year-old building, which the models wearing playful evening gowns and
cocktail dresses embroidered with delicate florals weaved around to a live
soundtrack performed by a string quartet.
Taking inspiration from the science fiction film ‘Annihilation’ and the unstoppable force of nature encroaching on our man-made world, the collection
juxtaposes overtly feminine features with harder, tomboyish details to create a
collection of contemporary feminine clothing with the designers signature
jacquards showcased alongside pieces embroidered with delicate floaty floral
prints inspired by Icelandic poppies, as well as edgy sweatshirts and
see-through printed rain macs.
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Malene Oddershede Bach presents on-schedule at London Fashion Week for the first time
Following Malene Oddershede Bach’s gorgeous presentation during London Fashion Week, FashionUnited caught up with her to find out about the inspiration
behind the collection, what to expect from the label in the next 12-months, as
well as her top tip for future fashion designers stating out.
What’s the inspiration behind your spring/summer 2019 collection?
Malene Oddershede Bach: “Our SS19 collection plays with our signature styles and is full of rich textures and colours in the form of beautiful Italian
jacquards.
“Drawing inspiration from the film Annihilation and nature as a whole, the collection consists of Icelandic poppy prints and jacquards growing up and down
the bodies, an organza-like embroidered fabric the fabric’s threads visible
between layers creating an almost vein like feeling and delicate floral textured
jacquards extending in to delicate see-through panels. See-through printed rain
macs and hats as well as sunglasses and handbags complete the looks.
What’s so special about showing at London Fashion Week?
“London is our home town and where our studio is based. This is our first time showing on-schedule during London Fashion Week and marks our return to
London after having focused on the US and therefore having missed LFW the last
few seasons.
“We have had some interest from some great stores worldwide recently and we’re hoping that our London presentation will increase the brand awareness
across further markets and help support the brand in its growth.”
If not London, then where would you rather be?
“New York. The American woman still dresses up and the American market is also a huge one.”
Can you describe who the ‘Malene Oddershede Bach’ woman?
“Our target woman is a confident 27-55 year old independent woman, who’s looking for quality and luxurious fabrics to stand out.”
What are the goals for your label in the next 12-months?
“Secure further stockists worldwide to grow our
wholesale business and studio team to support the business as well as grow our own online e-commerce business with the
support of social media.”
