Mellem 2015 og 2020 har adidas til hensigt at udvide sin fodboldvirksomhed med en midt-encifret sats i gennemsnit pr. ?r p? valuta-neutralt grundlag,
udv?kst p? markedet og yderligere styrkelse af sin position som verdens st?rste
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helt ny produktlinje som afspejlet i de nyligt indf?rte n?glefodt?jsfranchise
‘X’ og ‘ACE’. For at komme i forbindelse med b?de registrerede og uregistrerede
spillere vil adidas skabe fodboldm?l i n?glebyer med premium Nike Roshe Run
Femme Fleur pr?sentation p? salgsstedet. Derudover vil engagement blive drevet
ved at etablere permanente, s?sonm?ssige eller begivenhedsdrevne gr?srods
programmer. Etablering af et influencernetv?rk vil muligg?re t?ttere samspil med
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fremadrettet.
For adidas Originals forventes det valutaneutrale salg at stige med 50% inden 2020. Adidas Originals sigter mod at v?re det mest indflydelsesrige og forbundne
sportswear m?rke i gadekultur p? hvert marked inden 2020. Underm?rket vil drive
sin virksomhed ved at fokusere p? en Grundig livscyklusstyring af et begr?nset
antal globale skoforretninger, herunder Stan Smith, Superstar, ZX FLUX og
Tubular. I 2018 forventes de store Nike Air Max 90 Femme produktfamilier at
generere st?rstedelen af ??de samlede adidas Originals fodt?jsindt?gter, hvilket
g?r adidas mere effektive og effektive p? samme tid. Derudover vil adidas
originals udvide sin forretning betydeligt med n?gle sneaker konti samt sin egen
direkte til forbruger kanal. ?bningen af nye flagskibsbutikker i mere end 30
byer rundt om i verden har til form?l at styrke Adidas Originals b?nd med sine
m?lkunder. Ved at fokusere p? disse vigtige indflydelsesrige byer, der
pr?senterer de bedste af de bedste Originals produkter – herunder sp?ndende
samarbejder og begr?nsede udgaver – samt engagerer sig i forbrugeren i butikken
med nye Nike Roshe Run Womens v?rkt?jer, forventer virksomheden de nye
flagskibsbutikker at skabe haloeffekter Og h?ve Adidas Gazelle Dam adidas
originals forretning globalt. Fremadrettet vil ?get hastighed til markedet
muligg?re s?sonoprettelse og hurtig genopfyldning af st?rkt solgte varer og som
f?lge heraf g?re det muligt for Adidas Originals at fange aktuelle
markedstendenser endnu bedre.
Adidas-koncernen forventer at stimulere top- og bundlinjev?kst i l?bet af de n?ste fem ?r, hvor indt?gterne forventes at stige med en h?j encifret sats i
gennemsnit pr. ?r p? valuta-neutralt grundlag frem til 2020 i forhold til de
forventede 2015-resultater . Koncernens nettoindtjening forventes at vokse med
en betydeligt h?jere sats end toplinjen og forventes at vokse med Adidas
Superstar Womens gennemsnitlig 15% i hvert af de n?ste fem ?r.
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