LONDON, June 28 (Xinhua) -- A study has found that alcohol marketing was seen by soccer fans almost once a minute during the England and Wales group stage
matches of Euro 2016.
During broadcasts of the five group matches played by the two countries -- including the game between them that ended in a 2-1 victory for England --
pitch-side adverts for the tournament's sponsor, Carlsberg, appeared 392 times,
according to a research by UK charity Alcohol Concern.
This equated to an alcohol-related advert being shown an average 78.4 times per game, or once every 72 seconds.
""The volume of alcohol marketing in sport, especially in football, which is popular with children and younger people, is enormous,"" the charity's director
of campaigns Tom Smith said in a press release on Monday.
""Alcohol marketing drives consumption, particularly in under-18s and sport should be something which inspires active participation and good health, not
more drinking,"" Smith warned.
Figures showed that over 14 million people watched England's opening match with Russia while at least 9 million watched England's showdown with Wales
alive.
The charity estimated that 14 percent of the audience were likely under the age of 18. Some schools across Wales arranged screenings for pupils for the
England-Wales ""derby game.""
""We need to protect the younger generation, which is why the government needs to implement the phased removal of alcohol marketing from sport, as it has
done with tobacco,"" Smith said.
French laws ban alcohol brands from sponsoring sporting events and advertising on television, but the charity said the beer company replaced their
brand name on pitch-side digital boards with one of their well-known slogans and
used their usual brand font.
A spokesman for Carlsberg responded by saying the company took great care to make sure the vast majority of viewers of the marketing were above the legal
drinking age.
""Our internal and industry codes clearly stipulate that our marketing communication are designed to prevent any primarily underage appeal,"" the
spokesman added.
" "
RABAT Adidas NMD Mens Shoes For Sale , Jan. 16 (Xinhua) -- Angola and Burkina Faso settled for a barren
0-0 draw in their Group D opener at the 2018 African Nations Championship on
Tuesday.
Held in the in the Moroccan city of Agadir, their first encounter in the tournament did not live up to expectations.
Angola had better possession and more initiative, but Burkina Faso had the best opportunity seven minutes before the final whistle when Youssouf Kabore
failed to hit the target.
After the game, Burkina Faso's coach Drissa Traore said he was satisfied with his team's performance, especially the defense.
""They did a great job, I'm hoping to have the players who missed the game due to injury for the next matches,"" he said.
Angola's coach, Srdan Vasiljevic was also happy with the result. ""I'm happy with how the players played and also their work rate. They were very dynamic and
I hope they will continue [that] for the next game,"" Vasiljevic said.
The biennial tournament is for African footballers based in their own domestic leagues.
"
Remember when Russell Westbrook subtly called Kevin Durant a cupcake on Instagram?
Durant’s Warriors teammates had fun with that after beating the Thunder, and Durant eventually followed suit after Golden State’s title.
Now, Durant is marketing the cupcake moniker with his new “Red Velvet” shoes.
Nike:
With a style of play as smooth as velvet, KD is known for having the most fluid game in the game today. Effortlessly making defenders look helpless,
always ready to cook his next victim. He dominates the game with unrivaled
versatility, forever motivated by the sweet taste of victory. At the end of the
day, winning is all that matters and anything else is just icing on the cake.
The KDX ‘Red Velvet’ celebrates the smoothest player in the game and his undying
quest for the sweet taste of victory.
To whatever degree Westbrook’s and Durant’s feud is real, Westbrook has taken advantage of in marketing it. Good for Durant for getting in on the action –
especially in such comedic fashion.
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