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The majority of footwear ranges from $140 to $160 for core performance styles made in China, but reaches to $495 for Italian-crafted  quilted-leather www.alejandraperez.es lifestyle sneakers. They recently launched Lusso, a crocodile skin high-top painted with 24 karat gold, which rings  in at $20,000. They say they have customers who have purchased multiple pairs. There is also a new assortment of sports apparel. “It was something our customers kept asking for,” says Ryan, Nike Air Max 90 Mujer Rosa though he notes that it's a small component of the business.APL’s atypical aesthetic is coupled with an unconventional retail approach. The brand has bypassed key sports points-of-sale, such as Foot Locker, in favour Adidas ZX Flux Mujer of department stores such as Selfridges and Bergdorf Goodman, high-end e-commerce portals like Net-a-Porter and concept shops from Level Shoes to Intermix, totalling 300 doors. The bulk of sales are made  up of performance and active-casual trainers under $200, which are merchandised nearby the likes of $900 embellished www.daviddenardi.fr Gucci sneakers. Effectively, it makes APL an easy athleisure add-on purchase for customers.

In 2017, activewear Nike Air Vapormax Damen juggernaut Lululemon began selling APL’s knitted TechLoom Nike Air Max 90 Mujer Negras Phantom and Ascend in some exclusive hues and a reflective yarn as their first and only footwear brand. Like the multiple campaigns, fitness videos and magazine shoots which have featured APL (most notably, Oprah on the cover of her 2016 Favorite Things issue) it’s the kind of prime placement their insignia-splashed rivals would be unlikely to score. “Our partnership with APL has enabled Adidas Superstar Mujer us Nike Air Presto Donne to offer a one-stop shop to complete an outfit,” says Celeste Burgoyne, executive vice president of retail, Americas, for Lululemon. “[They] share our brand Nike Internationalist Donne values of providing a quality technical product.”The tipping point for their women’s business was Net-a-Porter, who Nike Air Presto Mujer picked up APL in early 2015 as part of its athleisure vertical. “Adam and Ryan offered exactly what we wanted — integrity as Nike Air Presto Femme well as style,” says global buying director Elizabeth von der Goltz, who notes the APL’s sales volume competes with much bigger brands on the site.

The footwear industry is paying close attention to APL. Other notable sneaker start-ups include the buzzy All Birds, a Silicon Valley favourite for their simple wool “Runners” not actually intended for running, Swedish sneaker minimalists Nike Air Max 90 Mujer Axel Arigato, the Skechers-backed Brandblack, and Brooklyn-based Greats. While they all may share Nike Roshe Run Mujer customers, price point and demographic with APL, Brandblack is the only other company offering shoes intended for Nike Air Max 90 Homme training and actual sports activities.Additionally, engaging female consumers with aspirational brand positioning has Adidas ZX Flux Mujer brought APL unprecedented results. While the company is solely owned by the Goldstons and does not disclose financials, they say that revenue has tripled year-over-year since they introduced women’s shoes. They personally value their business in the hundreds of millions (an optimistic figure for which they would provide no backup). “Our doors are being knocked down by private equity and investors,” Nike Roshe Run Damen boasts Ryan. “There isn’t anyone like us in this space.” APL will open their first standalone store this summer in Row DTLA, a co-working space in the downtown Los Angeles area.