In 2015, Ole Smoky Moonshine filed an application to trademark “Ole Smoky Mountain Dew Moonshine” for distilled spirits.
PepsiCo holds over 20 trademarks for “Mountain Dew” -- with different variations of spelling -- for non-alcoholic beverages, cooking sauces, clothing and headphones, among other categories.
that its use of the Mountain Dew trademarks have “been continuous and they
Cheap Newport 100s Cigarettes Website,Newport Cigarettes online salehave not been abandoned,” and because of this, consumers have become accustomed to associating the Mountain Dew name with PepsiCo’s products.It said that PepsiCo’s Mountain Dew trademarks “have become famous, representing assets of enormous goodwill and of inestimable value to PepsiCo.”
While PepsiCo claims Ole Smoky Distillery will cause confusion among consumers, Baker said it’s actually PepsiCo that caused the confusion in the marketplace first.PepsiCo has a history of linking its Mountain Dew soda to spirits distilled in the mountains, Baker said. He pointed to PepsiCo selling Mountain Dew in the 1960s in glass bottles labeled with images of the soda brand’s mascot Willy
Cheap Newport 100s Cigarettes Website,Newport Cigarettes online salethe Hillbilly and his gun. In 1966, the first TV commercial for Mountain Dew featured a Willy the Hillbilly and other people in a mountain region to the backdrop of bluegrass music.
In 2015, PepsiCo also released a non-alcoholic beverage called Mountain DEWshine, a clear, citrus-flavored soda that came in a clear glass bottle or a clear glass jug. In the press release announcing DEWshine, Pepsico touched on the history of Mountain Dew, saying, “The legacy of DEW began in the backwoods of Tennessee where a few rebels created and poured the very first batch of Mountain Dew into glass bottles.”
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