As a preparedness for the FIFA U20 World Cup, the tournament, which was changed from quadripartite, is scheduled to run from Feb. 17-20 with the
participation of Uzbekistan and Fiji.
The invited teams will arrive in Myanmar on Feb. 15.
The FIFA U20 World Cup will be held in New Zealand from May 30 to June 20.
" Guo Zhenxi Cheap Zack
Greinke Jersey , director of the state-owned TV network's finance and
economics channel CCTV2
Corruption may have infected the state broadcaster simply because there's no firewall between advertising and content
[i]BEIJING (Caixin Online) —The blurry boundary that separates advertising offices and content production at China's powerful broadcaster CCTV may have
encouraged racketeering by a group of top executives.
[/i]
[i]The racket of undisclosed proportions is now at the center of an anti-corruption investigation targeting several executives including Guo Zhenxi,
director of the state-owned TV network's finance and economics channel CCTV2,
and Tan Liwu, one of the channel's producers.
[/i]
[i]Caixin learned from sources that Guo was detained May 31 in Jilin Province on orders from a local prosecutor. He's being held on corruption charges, the
official Xinhua News Agency reported June 1, without elaborating.
[/i]
[i]In addition Cheap
Randy Johnson Jersey , sources told Caixin, authorities have detained four
other CCTV2 employees including Tan, financial director-producer Wang Shijie,
another producer and a program host.
[/i]
[i]The fall of Guo, the highest-ranking executive in the group eyed by investigators, has been particularly dramatic. He's well-known in the industry
for innovative and successful advertising strategies
that Taijuan
Walker Diamondbacks Jersey , for example, helped the broadcaster double ad
revenues between 2004 and '08.
[/i]
[i]Guo was last seen in public May 12 when he led a news camera crew to the offices of Baidu's online video service iQiyi. The purpose of the visit was
research and exchange.
[/i]
[i]Any CCTV executive can easily take advantage of the vague business boundaries separating advertising and content operations, said Huang Shengmin, an
advertising professor at Communication University of China in Beijing.
[/i]
[i]Indeed, unless a media outlet separates departments with institutional firewalls, Huang
said Patrick
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dangerous position."
[/i]
[i]Fast Track Guo[/i]
[i]Guo, 49, is a native of rural Shandong Province who joined CCTV in 1992 as an economics reporter. He previously served two years in the army and earned a
physics degree from Shandong University in 1981. He also studied corporate
management at Lanzhou University.
[/i]
[i]After six years as a reporter, Guo's career took off. He was promoted to vice director of CCTV's advertising department in 1998, and named department director
three years later.
[/i]
[i]In July 2005, Guo was appointed head of both the network's advertising department and CCTV2.
[/i]
[i]About Caixin
Caixin is a Beijing-based media group dedicated to providing high-quality and authoritative financial and business news and information
through
periodicals Robbie
Ray Diamondbacks Jersey , online and TVvideo programs.
Get the Caixin e-newsletter
[/i]
[i]Guo's rise coincided with a 2001 decision by the central government's State Administration of Taxation limiting the amount of money any Chinese company can
spend on advertising to 2 percent of revenues in order to better regulate
company's financial operations and tax payment. The policy dramatically cut
CCTV's ad revenues.
[/i]
[i]The rules took effect as Guo took control of the ad department and started changing its sales and management practices.
[/i]
[i]According to Huang, who's known Guo for about a decade, the changes were designed to boost ad sales. Taking a proactive approach, Guo "changed CCTV ad
operations" by ordering sales staffers to "go out and seek clients, region by
region, city by
city Jorge De
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for ad clients to come to them or worked with ad agencies.
[/i]
[i]Guo broke from tradition by seeking direct contacts with clients and listening closely to their demands. He even got personally involved in
advertising contract negotiations.
[/i]
[i]CCTV also drummed up new business at ad sales events, the first of which was held in December 2001 in Quanzhou, Fujian Province. Since then, similar events
have been held across the country.
[/i]
[i]"Such measures were very innovative," said Huang.[/i]
[i]Guo's initiatives triggered a rebound for CCTV's ad sales. Revenues tied to prime-time programming increased 33 percent from the previous year to 4.4
billion yuan in 2004. Total revenues that same year hit 8 billion
yuan Brad
Boxberger Diamondbacks Jersey , and by 2008 the figure had risen to 16
billion yuan.
[/i]
[i]Industry leaders praised Guo for his successful strategy. The China Advertising Association put his name on a list of the country's Top 10 media
managers for 2003. The following year, he won an award from the State
Administration of Press, Publication, Radio, Film and Television.
[/i]
[i]Another Guo strategy involved expanding CCTV2's viewership to attract more advertising and offset a decline in financial news that started in 2003. He did
so by complementing financial coverage with light entertainment.
[/i]
[i]Introducing new programming fare improved the channel's business performance. But critics of Guo's strategy claimed CCTV2 was sacrificing its professional
focus.
[/i]
[i]In 2009, Guo and the rest of CCTV got a new boss Shelby
Miller Diamondbacks Jersey , Jiao Li, who favored a professional approach
over entertainment. He revamped CCTV2 and put Guo in charge of improving the
channel's image by organizing high-profile conferences. Guo worked closely with
the State Council's Development Research Center, China Center for International
Economic Exchange, research groups and business organizations.
[/i]
[i]Programming Power[/i]
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