Determine the main product that will be the central feature at the trade show. Will its promotion require the use of a digital television or another electronic product? Will the product have improved exposure with a fabric background or pop up display? These and many other possible questions have to be dealt with before executing a design plan to warrant a successful and efficient designing process.
While conducting brainstorming options for the tradeshow display layouts, remember that technological advances are available to everyone, and other participants in the tradeshow may have similar or perhaps even better resources than your company. The display shouldn't be very flashy, which can happen with excessive use of technology. However, you should be at par with your competitors and use the most advanced gizmos and gadgets appropriately.
Using iPads and LCD screens is an effective way of pulling the crowd towards your booth as people are generally fascinated by visual technology. Colourful LCDS add vibrancy to an otherwise ordinary trade show display. Design the content that will be displayed on the LCDs to make sure that it correlates with the main product and the promotion theme being followed by your tradeshow booth.
Use banner stands for adding graphics and bold colours to your display. The banner will draw attention naturally wherever you would want it to. Choose a banner stand after looking into all the available options and finding one that provides a good fit for your company's needs.
Trade show giveaways are also an important feature of a booth or display, for the basic reason that people love free gifts. Playing on the basic human nature of wanting materialistic objects without any obligations in return, trade show giveaways attract customers to the booths giving out quality giveaways. Everyone wants a company magnet or a branded pen to add to their trade show goody collection and you can use this to your advantage by choosing a special giveaway. Make sure that you add your logo to your souvenir.
