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There is one thing that has to be thought about Internet marketers. They are advertising innovators. Internet marketers in simple terms tossed out all of the
written-in-stone promotion policies of brick and mortar advertisers and devised
additional and successful methods to connect with their would-be clients.
The Internet itself changed the way that folks purchase things. Individuals no longer have to get dressed, drive into town, find a parking place, stand in
line or wear out their shoe leather searching for the products and services that
they like. Three cheers for the Internet!
Internet marketers devised systems in which to access their client base that were unheard of in the brick and mortar world of advertising and now these
giants of innovation have come up with yet an additional approach that defies
all of the beliefs of promotion that have been conventionalover the years.
This new and innovative marketing technique that I’m talking about is called a “give away event” or a “Joint Venture give away event”
Can you imagine a collection of brick and mortar stores getting together and agreeing to give free ‘stuff’ to one another’s customers? I can’t either. It
isn’t likely that Sears is going to give something at no cost to JC Penny
purchasers, is it? Brick and mortar stores wouldn’t even dream of giving
something at no cost to stores that are not in competition with them. JC Penny
would in no way give something free to buyers of an automotive store even though
JC Penny doesn’t market automotive supplies. It just isn’t done in the brick and
mortar world. But it is done on the Internet.
When this marketing technique initially came on the Internet Wholesale NCAA Shirts , the Joint Venture give away was done only between October and mid-December to try to take advantage of the holiday shopping time but right
now the Joint Venture give away happens all year long.
The belief here is that people are more than one-dimensional. Individuals who are genuinely into Internet marketing, for example, also have spouses, kids,
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savings or learning to play a guitar. People may belong to one mailing list that
reflects their main interest but that doesn’t imply that they are not interested
in additional products or services.
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