tiered links. Google and other prominent search engines prefer natural link
building. As link wheel imitates natural link building, it is the desired way
to make the most out of SERPs standings for websites and web pages.
Following the recent updates released by Google Search, the leading search engine imposes a penalty on websites that have links related to irrelevant
websites and suspicious web sources. Therefore, any link wheel strategy needs
to be relevant to the source it is developed for. Link wheel is also known as Link Pyramid and Link Prism. It hasreplaced the technique called private website networks, which is no longer
considered a good SEO practice.
Link Wheel in SEO
Link wheel is a circular approach used to create links between high PRwebsites of different types, which also links to the webpage the link wheel is
created for in the first place. SEO backlinking is used to enhance the link
wheel effect by using Web 2.0 technology, i.e. sources promoting user-generated
content. Tiered links are preferred over simple backlinks.
The difference between tiered links and backlinks lies in the fact thatthe former links are first linked to another lower set of links, which is then
linked to the targeted URL. Hence, they are layered. Despite the fact that any
number of (link) layers can be used, the ideal number is 3 or 4 layers. This is
because using too many layers decreases quality while employing a fewer number
of them is considered unnatural. For generating effective link wheels, a mix of
platforms, including Blogger, Digg and WordPress, is used.
Link Wheel Services
Different organizations offering link wheel services make use ofdistinct strategies. Due to the fact that different websites have distinct
needs, a specific link wheel service might be effective for some specific types
of websites while ineffective for others. Hence, it’s important to undergo an
extensive research before coming up with an effective link wheel strategy.
Moreover, link wheel strategies need to be created judiciously, as usingan irrelevant link wheel strategy might attract penalties from Google Search
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and other search engine providers. Link wheel can act as an effectual means to
boost traffic and extend a webpage to the most relevant audience only when done
with caution and devotion.
