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Patrick Mahomes II dropped back to pass during a recent Chiefs practice http://www.thetexanslockerroom.com/authentic-corey-moore-jersey , and before the new quarterback even had time to set up, fearsome pass rusher
Justin Houston was staring him in the eyes.Without Mahomes turning his back,
either.The four-time Pro Bowl linebacker has primarily played on the right side
during his career, which means he's been chasing quarterbacks down from their
blind side. But his new position coach, Mike Smith, intends to line Houston up
opposite the weakest player on an opponent's offensive line, and often that will
mean facing the right tackle rather than the left."It doesn't matter what side.
I want to be everywhere," Houston said this week. "The weakest link is where I
want to be. Every team is different. Everybody has a different weak link. So
whoever has the weakest link, wherever it is, that's where I want to be."Just so
long as it's on the field.Houston spent a lot of time on the sideline the last
few years as a career that once seemed destined for the Hall of Fame was slowed
by injuries. He piled up 22 sacks in 2014, a half-sack shy of the single-season
NFL record, and was rewarded with a $101 million, six-year contract that made
him one of the highest-paid defensive players in the league.But after playing
well the first 11 games the following season, Houston hyperextended his knee in
Week 12, and what seemed like a relatively benign injury had lasting
ramifications.He tried to return in the playoffs but was ineffective in a win
over Houston and a divisional loss to New England. And that hyperextended knee
turned out to reveal a "non-functioning" ligament, causing Houston to undergo
serious knee surgery in February 2016.He wound up missing the first nine games
that season Dylan Cole Jersey White , and after appearing in a handful midway through the year, was shut down until the playoffs. The Chiefs had hoped Houston would be
able to help them when it mattered, but he was again ineffective in a playoff
loss to Pittsburgh.Even last season, when Houston continually professed himself
healthy, he never appeared to be going full speed. He was listed as questionable
on the injury report twice because of his knee, and he finished the season with
9? sacks in 15 regular-season games.It wasn't until training camp, a few weeks
back, that he acknowledged "playing on one leg.""When you have surgery, and the
surgery I had on my knee, it takes time," Houston said. "As much as you want to
be ready, it still takes time to get your pop back and get where you want to be.
I think I'm there. I think I'm beyond there right now and it feels great to be
back in that feeling."His fellow linebackers have noticed, too."Justin, he's
starting to really go back to that 22-sack guy, so we have an opportunity to be
one of the best (pass-rushing groups) in the league," Dee Ford said. "People
don't understand how bad his injury was and how he also tried to play Womens Bradley Roby Jersey , and he tried to come back too fast, and he's not an excuse guy and you got to really respect that."One could argue that
nobody is more crucial to the Chiefs' defense than Houston, given the way the
defense has been overhauled. Longtime pass rusher Tamba Hali is gone, and Ford
has dealt with his share of injuries, resulting in a precipitous drop in sacks
the past couple of years.Throw in the departure of playmaking cornerback Marcus
Peters, who was traded to the Rams in a move designed to improve club morale,
and the pressure is on Houston to, well, create some pressure."Would you love to
have a million sacks? Yeah, I would love that. But the biggest thing is always
affecting the quarterback," Chiefs defensive coordinator Bob Sutton said.
"Obviously you can affect his timing. You don't have to sack him. But as long as
you are moving him, and making him get off that spot a little bit, then you can
affect him."Houston should be able to help now that's moving around more.Both on
his knee and all over the field.NOTES: OLs Cam Erving (knee) and Eric Fisher
(shoulder) left Thursday's practice with "tweaks," Chiefs coach Andy Reid said.
Mitchell Schwartz moved from RT to LT, Andrew Wylie took over at RT and Bryan
Witzmann took over at LG. ... The Chiefs are off Friday before resuming camp on
Saturday. Winter is here football fans. The long wait until next season is
underway, and all II hope it begins better than the 2018 season finished. For
anyone unfortunate enough to watch the Super Bowl and its commercials Andre Johnson Jersey White , you were witness to rather lackluster performances both on and off the field. Todd Gurley was harder to find than an
actually funny commercial.As a card-carrying member of the advertising industry,
I find myself ‘always on’ during the Super Bowl (note the advertising lingo);
both judging the ads and dissecting the football game. The best ad of the day
was for the state of California. If a Super Bowl ad cost $5M for a :30 of
airtime, how much does it cost for a tattoo on Adam Levine’s stomach during the
Halftime Show? Levine took off more layers of clothing than the Rams scored
points in the Super Bowl.John David Mercer-USA TODAY SportsIt already feels like
an eternity since the Texans played a football game. I miss their mediocrity
dearly. We can only dream of the day where the Texans make the Super Bowl and
are center-stage for the country’s biggest cultural and commercial event. For
now, we can only vaguely associate the Texans with Super Bowl commercials. One
day we might actually talk about them playing in the game itself. But for now,
and for this article, I've combined two of my favorite topics: advertising and
the Houston Texans by comparing the recent Super Bowl ads to Texans
players.Justin Reid: Game of Thrones and Bud LightLike rookie safety Justin
Reid, this was an unexpected surprise that should turn out to be beneficial for
both parties. Reid was the first pick for the Texans in the 2018 draft after the
team traded away its first two draft picks. Reid was slated to be a contributor
in the secondary and a solid special teams player from the moment he stepped
foot at NRG Stadium. What the Texans didn't expect (but were rather pleased to
see) was Reid developing into a starting safety with reliable coverage skills
along with a dose of “wow factor” sprinkled in. This ad began similarly to many
other of the Bud Light “Dilly Dilly” commercials; set in a medieval time with a
comical undertone. This Bud Light ad, like Justin Reid, did not seem to be any
different than what was to be expected out of them. Everything changed when the
Bud Light Knight, a fixure in the ad campaign’s dialogue, was knocked off his
horse by what turned out to be the Mountain from Game of Thrones. If you are
like me; an avid fan of the Game of Thrones series, this cameo should have
lifted you out of your seat in excitement compared to the blas? football game we
were watching. Both Reid and this commercial gave glimpses into the promising
future: Game of Thrones returns in less than 70 days and Reid’s career should be
equally exciting to watch over the next several years. Julie’n Davenport: Yellow
Tail Wine - Tastes Like HappyA fixture in the Super Bowl ads lineup, Yellow Tail
often misses the mark when it comes to good advertising on the world’s biggest
stage. This ad fortunately pales in comparison to the 2017 ad featuring a
supermodel and a rather outlandish question. In this year’s rendition, the wine
company associated their product with memorable experiences and touching moments
attempting to connect their brand with aspirational events in people’s lives.
Just because something looks or feels like it should, doesn't mean it is
actually that good. Take offensive tackle Julie’n Davenport for instance: he's a
6’7”, 325 pound offensive tackle with 36 1?? in arms. A prototypical offensive
lineman in the NFL. If he played as good as he looked Natrell Jamerson Jersey , then QB Deshaun Watson would not have been the most sacked QB in the NFL.Like a fine wine, Davenport can still develop into a
fine offensive tackle. He is entering into his third year in the NFL and has
shown signs of improvement from his rookie season. All eyes are on the front
office during this offseason to improve the offensive line. If they bring
someone in who can be a plug-and-play at the left tackle position, then
Davenport may be shelved next season.Aaron Colvin: Amazon - Not Everything Makes
the CutSometimes the best of intentions do not always work out. For the Texans,
cornerback Aaron Colvin was the most disappointing acquisition the team made
this past offseason. Like a toothbrush equipped with Amazon’s Alexa, he just
didn’t quite work right. It was a fine idea; bringing in a divisional opponent’s
starting corner to bolster our own defense. However, the Texans could not rely
on Colvin to make plays in coverage. Colvin turned into a non-factor by the
season’s end and was inactive for the playoff game against the Colts. Like any
product or service you buy, you need to know what you are getting. An Alexa hot
tub sounds like a great concept until it shoots you out of the tub (see the
commercial). Similarly, adding a starting cornerback via free agency sounds like
a great idea until he forgets how to cover.Kareem Jackson: Pepsi - More than
OKCardi B is taking over the whole world and you best watch out. Okurrrrr?This
Pepsi ad is spot-on in its position as a second-option to Coke, and it looks as
though Pepsi have done the research to tap into a cultural touchpoint. I don't
drink Coke or Pepsi, I am more of a Sprite (who surprisingly didn't have an ad)
guy. Whenever I order a Sprite and the waiter/ess asks “is 7up OK?” I usually
change my order to just water. Brand loyal to Sprite till the day I die. Pepsi
knows that is the same for their products and went all-in for this ad to change
people’s mind. One player who changed people’s mind about themselves being “just
OK” is defensive back Kareem Jackson. Jackson’s ninth season with the Texas was
definitely his most productive and effective season. Moved from outside corner
to safety, Jackson excelled in his new roll that better fit his hard-nose skill
set. Texans were becoming fatigued with Jackson and his lack of speed. Romeo
Crennel placed Jackson in a pseudo pass coverage and run support defensive back
position, and Jackson took to it like a fish to water. Both Jackson and Pepsi
have endured some hard times. Pepsi fell hard on their advertising faces with
their Kendall Jenner ad in 2017 by attempting to solve multiple social issues
with a Pepsi. Jackson struggled early in his career to keep pace with speedy
receivers in space. The Texans have stuck by Jackson for his entire career. As
the NFL season concludes and free agency begins on March 13, the Texans will
need to decide if they want to keep Jackson around for a couple more seasons.
Conversely, soft drink consumers will need to decide if Pepsi is “More than OK”
to drink. J.J. Watt: Toyota - Toni and the RAV4This was a great ad. From its
onset, who does this story sound like? A football player with the dream of being
in the NFL who was told they were “too small... too slow... too weak...never get
to the next level”? If you are thinking J.J. Watt, then we are on the same
brainwave. The only difference between Toni and Watt’s story is that her’s has
yet to come true. Toni Harris will be potentially the first ever female college
football player to receive a scholarship. She will be playing for Bethany
College in the NAIA division. Watt had to walk on at Wisconsin to earn a spot on
their football roster. There were no guarantees that he would develop into the
Hall-of-Fame caliber player that he is today. Watt added another spectacular
season to his belt after finishing the last two seasons on injured reserve with
major injuries. Both of Watt and Harris’ stories are inspiring and I hope we
continue to hear their names associated with the sport for a long time.Deshaun
Watson: Michelob ULTRA Pure Gold - The Pure ExperienceAlright Womens Andre Johnson Jersey , after witnessing this semi-mesmerizing, semi-eerie ad I instantly had to figure out what in the world is going on. The
commercial is inspired by a physical phenomena called “Autonomous sensory
meridian response”, better known as ASMR that has found traction on Youtube.
Before we jump into the Watson-ASMR metaphor, rewatch the commercial, see if you
feel a light tingling down your neck and back, and notice if you are slightly
happier. If you do notice all of this, then you are either watching the video
correctly, or watching Deshaun Watson make a spectacular play. This ASMR trend
may not be for me, but I definitely have an out of body experience when watching
Watson dart around in the pocket to make a miraculous play down the field. Both
ASMR and Watson are fascinating in their own right; one uses sound to create a
physical stimulation, and the other uses his one-of-a-kind talents on the
football field to create awe-inspiring plays. When most brands are staying
within the hashes when it comes to edgy-advertising and social trends, Michelob
ULTRA is frolicking around in the year 2045 taking advantage of your sensory
system with their commercials. What were your favorite ads during the Super
Bowl? Can you think of some comparisons of advertisements to Texans players?
Comment below and share!
Posted 21 Nov 2019

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