Sleeping Giant, the first dedicated contract brewing company in the
Western United States, announced today a new partnership with Boulder
Beer Company that keeps Boulder beers in distribution without
interruption. Sleeping Giant will be manufacturing Boulder’s brands and
taking over distribution and marketing of the Boulder-based
institution’s beers in the marketplace.Water Purification Equipment
This news comes after Boulder Beer’s announcement in October 2019 to
discontinue its widespread distribution and operate solely as a brewpub.
This is still Boulder’s plan, with the new addition of Sleeping Giant
as a manufacturing, sales, and marketing partner. Sleeping Giant
approached Boulder after this announcement to discuss possibilities, and
the two breweries quickly worked together to keep Boulder’s brands on
shelves.
Going forward, Boulder Beer Shake, Mojo, Buffalo Gold, Hazed &
Infused, Spaceman, and Due East will be brewed and packaged at Sleeping
Giant, where state-of-the-art lab and brewing equipment will ensure the
quality and consistency of Boulder’s brands and this 40-year-old
namesake of Colorado beer.
“This is an exciting time for Boulder Beer,” says Gina Day, Boulder Beer
Company Owner. “We are thrilled to have the brand continue its legacy
and to continue to supply our loyal customers through retail markets.”
“For Sleeping Giant, this partnership was an amazing opportunity on
multiple levels,” adds Matthew Osterman, President & Founder of
Sleeping Giant. “We couldn’t be more proud to work with such an iconic
brand, the first craft brewery in Colorado. Further, our new
relationship will allow Sleeping Giant to better understand the
distribution, sales, and marketing side of the business. Developing this
expertise will allow us to assist our contract brewing clients, and
provide yet another value-add service to our portfolio.
