One area that is often neglected when companies work on making their exhibition a success is their stand or booth staff, although they can have a huge impact on whether or not you succeed in engaging and following up on leads at the fair. Here are a few top tips on how to best represent your company at your exhibition stand or booth.
The first factor to consider is how well dressed your staff are, as they will essentially be representing your company. What your company representatives wear will affect how you company is perceived, and how approachable they are. Whereas formal wear can be appropriate for making business contacts, it may not be the most inviting clothing option for regular customers of your company.
If you are looking to build a relationship with clients and customers, aim to have your staff dressed in a smart and presentable manner, but also one that is approachable, such as smart casual gear that is branded with your company logo. If you are promoting a particular product or service, consider branding your staff's attire with details or images of this.
The next aspect to consider is the number of staff at your booth, as too many or too few individuals can have a
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