The audio launching ceremony of director Mubasher Lucman's film Pehla Pehla Pyar was held at Alhamra, Lahore, on Wednesday. Secretary Information and Culture, Taimur Azmat Osman was the chief guest on the occasion. He was joined up on stage by Chairman Film Producers Association, Mian Amjad Farzand, Chairman Censor Board, Ziauddin and Abid ullah Sheikh of 'Filmazia'.
The audio of the movie is released by Filmazia Channel while Depilex Vision is the production house.
Addressing the audience, Mubashar Lucman revealed that the music of the film was done in India with Indian artists and digitally mastered for excellent sound results.
He thanked the members of 'Filmazia' for their support and cooperation and said that the music was unofficially released four days ago and was a sell-out the very first day of its release.
He also announced that for the first time in the history of Lollywood a purchase system had been developed on the web for international listeners. Chief Executive 'Filmazia', Abid ullah Sheikh talked about the reasons for poor productions, while Chairman Film Producers Association, Mian Amjad Farzand thanked Prime Minister Shaukat Aziz for taking efficient measures against the piracy issue. Chairman Film Censor Board, Ziauddin, who said that he had seen clippings of the movie, praised the director's efforts and hoped that it would prove to be a breakthrough for the film industry. Mr Taimur Azmat Osman also discussed the reasons for the downfall of the industry and declared, "There are people who talk about the film industry dying its death, but we will not let this happen." He stressed the need for better packaging and offered to use the Alhamra space free of cost for any film activity.
In the end, Mubasher Lucman announced that the whole income from the film would be donated to the cause of the rehabilitation centres for acid and kerosene burn victims.
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Credit should be given where it is due snd Mubasher Luqman deserves it after the high profile audio launching ceremony of PPP.
One also hopes that he quickly sets a date for the release of his film and the promotion is done in grand style. At last he has done something right for once.
I just wish that Imran Mslik is watching and listening to all this. Please wake up Imran Malik because your dads reputation is at stake also.
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LAHORE: Director-cum-producer Mubasher Lucman exhibited tremendous media power. The event was the launching of the music of his film ‘Pehla Pehla Pyar.’
A large number of film producers, directors, exhibitors, distributors and bureaucrats were present on the occasion. Never before, the music album of a film was launched in such a fabulous manner. It was even astonishing for the major stake-holders of the industry.
The most remarkable aspect was the arrival of the Federal Chairman of the Film Censor Board Mr Ziauddin from Islamabad besides the Chairman of the Film Producers Standing Committee from Karachi Mr Shaukat Zaman, Chairman Film Producers Association Mian Amjad Farzand, Secretary Information and Broadcasting and Culture Mr Taimur Azmat and all representatives of major television networks, newspapers, magazines and radio networks including media people of the foreign channels.
Addressing the gathering, Mubasher Lucman explained the rationale behind the choice of the film’s music. For the first time an audio tape carries background music which is simply beautiful. The melodies are genuinely lovable and music is extremely powerful. Mubasher promised it would be a family movie.
Taimur Azmat was all praise for the director and said that he would always encourage youngsters like Mubasher to come forward. Mian Amjad Farzand told newsmen that Mubasher Lucman’s film was exceptionally good. Chairman Censor Board Ziauddin was very optimistic about the film and said that the movie would turn the tables in favour of Pakistani film industry.
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well agree wid nice guy that there is no doubt that lucman has given every thing to the movie but i still beleive that music could have been much better but any how lets plray for his success.
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Pehla Pehla Pyar is an admirable attempt by Lollywood’s newest director Mubasher Lucman, not because his name is zara hat ke but because it features new vocalists and a new musician: Yousaf Khan Munna. The soundtrack kicks off with Subah Kay Noor Jaisi which comes from the drawer of Nusrat Fateh Ali Khan and R.D. Burman. Although the theme of the song has been previously tried with success (e.g. Eik Larki Ko Dekha To Aisa Laga), the amazing vocals of the newcomer creates a lasting impression. Zindagi Main Tum Na Hotay, which follows, is a simple melancholic song, where both the sweet-sounding vocalists are aided by an irresistible flute that helps the duet succeed. The title track goes well as a potential chartbuster mainly because of the vocalists’ good work, some unbelievable Indian-style chorus and an orchestra that is outstanding overall.
Yeh Dunya Ki Rasmein begins in tremendous style with brilliant guitar and a nostalgic touch while the amiable lyrics, impressive vocals, masterful piano, aesthetic violin and soulful trumpet make it easily the best song of the soundtrack. Hai Hai Re, the next song, sounds like a situational number but only the director can determine the situation. Jagi Jagi Hai is worth listening to mainly because of the fresh vocals and fast pace. The moment the number takes off the listener is transported to the golden era of Jatin-Lalit, who composed songs for DDLJ, Yes Boss and Kuch Kuch Hota Hai etc.
It is hard to believe but there’s a number titled Seth Dawood Wants a Dying Girl! We all know Ram Gopal Verma’s degenerated controversy but I am sure that Seth Dawood won’t even notice this publicity stunt. In the end a qawwali, Dil Na Kisi Ka Toroway Banday, Keh Gaye Bulley Shah makes it to the silver screen but after listening to it, one deduces that it is not a fitting tribute to the great Sufi poet.
The names of the new vocalists haven’t been mentioned in the release but their induction has certainly made the difference, making this album a better listen than most of the usual stuff, including Ajab Gul’s ajeeb si hit. Pehla Pehla Pyar could prove to be the pehla step in the right direction, otherwise Lucman will have to look somewhere else for experimentation.
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''It is hard to believe but there’s a number titled Seth Dawood Wants a Dying Girl! We all know Ram Gopal Verma’s degenerated controversy but I am sure that Seth Dawood won’t even notice this publicity stunt.''
that was a misprint, the song is called Seth Dawood Wants the Girl! and is not a publicity stint but the background score of the film.