How to Plan Exhibition Designs?
The most important thing you need to consider before setting up your stallat an exhibition is your display. This is the most important and the only
element that will attract potential customers. Most businesses at exhibitions
are let down by poor display boards. What may look good on screen or paper may
not be the same in reality. Therefore, you need to make sure that all your displays
are tried and tested in actual settings before finalizing the ideas. Here are
four important factors to consider while planning exhibition designs:
• Location such as outdoor or indoor exhibition
• Space
• Lighting
• Your target audience
Important Features of a Good Display Stand:
Well designed boards can actually become powerful resources to get youraudience interacting with you instantly. Apart from this, displays can also
turn out to be effective tools for advertising if you strategically place them
across the entire location. Good exhibition stands should have the following
features:
• Should make full use of your company logo.
• Should make use of various technologies to make all information on the
display attractive and legible.
• Exhibitions are generally noisy, using appropriate visuals and photographs
will help you get your message across easily.
• Should make use of the right colours.
• Should be able to create an effective balance with appropriate lighting.