It's hard to say how much effort was actually required on Blizzard's part to
get WoW Classic up and running, but I suspect it was a bit more than
the "just dig the old code off a backup drive somewhere" procedure many
consumers will be imagining. Nonetheless, for the amount of buzz it's
created around World of Warcraft, it's undoubtedly been time and effort
well spent.
Now, I'll confess that the buzz is a little lost on me personally. It's not that I didn't dump countless months of my life
into WoW like all the rest of you -- to this day I think part of my
reticence to invest in a gaming PC is my recollection of how easily I
slipped into a pretty hardcore WoW habit. Rather, it's that WoW didn't
really come into its own for me until sometime around Wrath of the Lich
King, so the outpouring of affection for earlier iterations of the game
goes right over my head. I guess I've always been a Filthy Casual at
heart.
Nonetheless, it's fascinating the see how much attention and demand Blizzard has generated for WoW Classic. This is something
genuinely new for the industry. We've become accustomed to the
enthusiasm that greets updates and re-releases of retro titles, most
notably in the form of miniature retro consoles loaded with classic
games, but WoW Classic is something quite different. A stripped-down
retro re-release of a game that actually still has a very popular live
service right now. WoW isn't a retro game -- it's a current, regularly
updated and widely played game -- yet it's clear that a substantial
number of consumers see an earlier iteration of that live service as
being something different enough to qualify as an exciting retro
re-release.
Aside from what this says about the accelerating cycles of "retro" gaming (WoW itself only launched back in 2004), the
success of WoW Classic, whether it be long-term or merely
flash-in-the-pan nostalgia, stands as strong evidence of something else
as well -- namely how much of the industry's cultural history is being
washed away every single month by the proliferation of live service
games, and the lack of a clearly defined or well-implemented strategy or
rulebook for archiving them.