Looking at current trends, Spanish language programming has experienced a notable rise recently. According to Nielsen and its audience measurement system, the success of Netflix’s Selena-The Series was partly responsible for the enthusiastic viewing of Latin telenova Mariposa De Barrio.
The theory is that the Latin original, which was released Dec. 4 on Netflix only to land in the streaming video-on demand Top 10 in early December, had a trickle-down impact of sorts. While the biographical drama then waned some in viewership, it also created further momentum for other non-English programming moving forward. Enter Telemundo’s American biographical telenova Mariposa De Barrio.
In fact, 34 percent of viewers of Selena-The Series also watched the latter mentioned Mariposa De Barrio, further suggesting the likelihood that a third of Selena-The Series viewers went on to view Mariposa De Barrio.
It also illustrates the combined impact that algorithms and social media buzz can have on viewers and how that influence can further drive behavior. Among acquired content, Mariposa De Barrio wound up coming in at #14 of Nielen’s 100 most SVOD (streaming video-on-demand) programs for the week of Jan. 4 -10. The story based on the autobiography of Tejano singer Jenni Rivera racked up 548 million viewing minutes based on its 91 episodes. Furthermore, the rankings show how critical content that satisfies viewers also works to retain subscribers.
The series that topped Nielsen’s list for that same week include Cobra Kai at 2.1 billion viewing minutes (based on 30 episodes), Bridgerton at 1.6 minutes (eight episodes) and Criminal Minds at 842 minutes (282 episodes).
The ranking is based on the amount of minutes consumers who have access to these platforms are streaming the particular content during the measurement period, which in this case was the second week of 2021.
The rankings include Disney+ and Hulu platforms in addition to Amazon and Netflix.
The last statistic is notable because while the first week of January showed Netflix’s Bridgerton and Cobra Kai way ahead of the field, the two series swapped rankings for this second week. That’s when Cobra Kai topped the chart with users watching 2.11 billion minutes’ of the show’s three seasons while Bridgerton came in as runner-up with 1.67 billion minutes.
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