Leading Through Digital:Business Models that Exploit the Digital Opportunity Over the past decade, we have seen digital reshape the agenda ofmany businesses and produce new leaders in several sectors. We are witnessing a
shift in the balance of power from traditional value-chain business models to
digital platform models. For instance, seven (7) of the ten (10) most valuable
entities (by market capitalisation) in the world are digital platform models.
These entities (Apple, Google, Microsoft, Amazon, Alibaba,Tencent & Facebook) cut across various sectors of the economy and reinforce
our perspective that digital platform business models are industry agnostic. They
have an overarching focus on the customer, particularly retail customers.
Google, Apple, and Alibaba have 2 billion, 588 million and 450 million users
respectively. Bottom-line is that numbers are essential to creating value! The source
of value for digital business models is having the capability to acquire new
customers (users) exponentially while ensuring that innovation produces a
steady flow of products and services to keep users engaged, excited and
promoting the brand.
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Still Searching for a BetterCustomer ExperienceModern consumers have the world at their fingertips and arebecoming accustomed to engaging with brands whenever and however they choose:
whether online, in-store or being served face-to-face. Today’s customers are
increasingly well informed, aware of what they want and vocal in sharing their
experiences.
As telecom markets around the world continue to becomeincreasingly saturated, the ‘insatiable’ demand for data for usage of
over-the-top (OTT) services has led to the decline of traditional voice and SMS
usage, while further raising the service expectations of today’s modern
consumer. With this backdrop, ‘customer experience’ continues to be a top
priority for every forward-thinking telco. The time has come to truly put the
customer at the heart of the business.
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The Changing Landscape ofDisruptive Technologies KPMG Member firms recognise the importance of innovation to thetechnology industry and global economy as a whole. KPMG Publication Series, The
changing landscape of disruptive technologies, now in its fifth year, provides
perspectives about technology innovation trends, top barriers to commercialize
innovation and insight into technology innovation leading practices
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Assessing the Maturity of Data & Analytics Capabilities inNigeria This is the first research in the country that shines the lighton this problem. It takes information from over 100 organizations across
various areas of the business environment including financial services,
consumer markets, energy and natural resources and even the public sector.
This survey is specifically focused on the following objectives:
· Assessing the maturity and positioning of thecurrent D&A practices across industries in Nigeria.
· Gauging the depth of D&A skills and challengesin building capacity.
· Highlighting the typical D&A use cases developedby organizations.
This Report also articulates the KPMG point of view on thematurity of the D&A landscape in Nigeria and its key applications across various
parts of business enterprise. It also share KPMG’s position on some stay-awake
issues of organizations as it relates to data and analytics. Areas covered
include:
· Fraud Analytics
· HR in the Analytics age
· Artificial Intelligence and the finance function
· Analytics to build customer relationships in banking
We believe the outcome of this research is a big step towardsillumination on the state of data and analytics capabilities in Nigeria. It
also has useful guidance for organizations who are interested in building data
and analytics capabilities.
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Contact UsLagos
KPMGTower,
Bishop Aboyade Cole Street Victoria Island
Tel: +234 1 271 8955 (or 8599)
Abuja
84,Kwame Nkrumah Crescent,
Asokoro Abuja. FCT.
Tel: +2349062278732
Website - https://home.kpmg/ng/en/home.html
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