To secure the tobacco industry’s medium to long-term future, in light of growing tobacco regulations and a rapidly shrinking cigarette
market, particularly in Western Europe, the US and other high-income
countries, tobacco companies have been developing and marketing
so-called ‘Next Generation Products’ (NGPs), which include snus,
e-cigarettes, and Heated Tobacco Products (HTPs).12 They are also
increasingly marketing these products in low and middle income
countries.To get more news about
HNB, you can visit hitaste.net official website.
This overview page focuses on HTPs. It explains what these products are, summarises tobacco company investments in this product segment, and
discusses the main public health debates around these products. It does
not include all research updates on the potential health benefits/risks
of HTPs but does refer to some key and emerging independent analyses.
It primarily looks at how the tobacco industry uses its own scientific
studies, and the concept of harm reduction, to further its business
goals. We discuss whether HTPs, e-cigarettes and other kinds of
‘smokeless’ tobacco can help advance public health on our page on Next
Generation Products (NGPs).
Unlike e-cigarettes, HTPs contain tobacco.4 The World Health Organization (WHO) describes the tobacco in these products as being
“heated without reaching ignition to produce an emission containing
nicotine and other chemicals”.5 According to tobacco companies, by
heating the tobacco, rather than burning like conventional cigarettes,
the formation of harmful substances created at high temperature
associated with combustion is significantly reduced.6 This tobacco
industry reduced-risk claim has yet to be fully supported by independent
scientific evidence, as discussed below. IQOS, produced by Philip
Morris International (PMI) is the most widely available HTP, with by far
the biggest share of the heated tobacco market, but the other big three
transnational tobacco companies (TTCs) all now have HTPs, Imperial
Tobacco being the last to launch a product in 2019 (see below). South
Korean tobacco company KT&G also has a growing share of the HTP
market and, in 2020, a new partnership with PMI to commercialise
KT&G’s range of Lil HTPs and e-cigarettes.78 China National Tobacco
also has an HTP called Mok.910 This page focuses on the four main
transnational tobacco companies and their interests in HTPs.
