[u]Advertdroid - audio and video advertising in public places[/u]
Music can influence the number of impulse purchases. This can be achieved with the help of both "fast" and slow music. The main thing is that it evokes the right emotions. It is necessary to choose the right musical genre and direction. As a rule, the daytime music broadcast is divided into three time blocks: "morning", "afternoon" and "evening". What kind of music will be played at a particular hour depends on the portrait of the target audience and the density of customer flows.
For example, the supermarket is visited mainly by pensioners and housewives in the morning and afternoon hours. Pensioners are the most "difficult" target group: in order to please them, it is good to stock up on old hits of former times. But this nostalgic music will not be understood and appreciated by other visitors. In this case, professionals advise to pay attention to the preferences of housewives who come to the store at about the same time. They will most likely like something lyrical, for example, a Spanish guitar. You can also play on the love of women for a male voice and include compositions mainly performed by men in the daytime playlist. Such background music, quite possibly, will appeal to the ladies: they will stay a little longer and buy something over the planned.
The company ADVERTDROID offers solutions for the deployment of sound advertising networks of any size
https://advertdroid.com/The melody affects the emotions of the buyer. Of course, he does not necessarily have to walk between the rows singing along and dancing. Perhaps he won't even notice the music and then won't even remember if it sounded at all. Sometimes it is enough to make the process of making a purchase just a little more comfortable than others. A typical example is a tool shop and its specific audience – men.
The neutrality of the background is justified by the fact that the visitors in this case are men who came for specific tools. In principle, it is difficult to influence musicians. It also makes no sense to try to avoid queues due to variations in tempo, since the choice of instrument differs from supermarket races: sales can be called chamber. Therefore, in this case it was more reasonable to simply provide a pleasant atmosphere. By the way, there is an opinion that instrumental music is not suitable for the background. Interestingly, no one divides the instrumental into subgenres. They say that instrumental is bad for trading, but lounge is good. But "instrumental music" is a generalized concept, as is "lounge" (light music for relaxation in the styles of Lo-fi, Chill-out, Acid jazz). Not every composition in these genres can act as a background, some melodies will put to sleep, and others will greatly irritate the ear.
