Some, however, view content marketing as simply blogging and editorial writing.
The true definition, unfortunately, is sort of in the eye of the beholder.
Basically, my definition of a top content marketing agency is: a consulting firm that helps a business grow through content. At heart, this means creating content on owned platforms (i.e. for your website). Social media, YouTube, and paid ads are ways you can distribute this content, so they aren’t necessary to define yourself as a content marketing agency (though often, they can be included).
The clause “grow through content” is important. This means the content created needs to have a strategy behind it. Those who just write content are content writers, freelancers, or content writing agencies, but I don’t view them as “content marketing agencies,” because the exclude the “marketing” aspect of it all.
So what criteria are we going to judge agencies on?
Industry and focus
Experience and reputation
Scope
Cost
