To start, realize that digital printing is the principal method used for creating documents, from brochures to billboards. While digital printing essentially custom Printing all devices that image from a pc, such devices don't use pigment-based inks; instead, dyes, toner, or electrographic inks are employed. Lasers produce the image, and then electricity and toner enforce it onto paper or the material being used.
Unlike past printing methods, digital printing creates a fresh image for every document; older technologies essentially created duplicates of a master image, which may become unclear over time. Consequently with this technology, digital printing requires less time, materials, and expense to create documents than other methods.
Digital printing also allows for customization, or variable data. Printing devices could be programmed to possess changing information for text and colors, and consequently, every print can appear unique.
So far as printing services for your organization go, variable data is particularly ideal for small format jobs, such as for example brochures, postcards, mailers, catalogs, or booklets. No business has a truly uniform customer base, why should a print marketing campaign utilizing smaller documents take such an approach? With small format printing, a printer can transform text and graphics to focus on each demographic of one's customer base.
