For real, the key is in the precision of your 3D mapping and how you use visual tricks to create that depth illusion. I’ve seen some great stuff by LUMENSTORY Studio
https://lumenstory.com/ , where they blend 3D animation and video production to make these billboards look super immersive. They’re experts at using these techniques to turn flat surfaces into stunning, interactive displays. If you’re looking to make your billboard pop, studying their projects might give you some solid ideas and techniques to elevate your own work. It’s all about combining creativity with technical skill to make those visuals truly pop!