Lux Style Awards 2007 soon!

This year’s Lux Style Awards will mark six full years since the awards first came to be. And for the final bang, LSA 2007 will be hosted in Kuala Lumpur, Malaysia. This was announced last week at a press conference in Karachi attended by the likes of Reema, Nirma, Humayun Saeed, Saqib Malik, Ali Zafar, Shakeel and others related to fashion, music and television. More on the ceremony is that it will take place on July 20 at the Genting Highlands.

It wouldn’t come as a surprise to say here that the LSA hasn’t been an easy ride. In fact, for one of the first entertainment-related award functions to establish themselves in the new media boom, they have certainly come under a lot of scrutiny. And have suffered the most critique.

It’s also no secret that most people within and outside the showbiz industry believe that the awards ceremony is ruled by a lobby. In order to be considered truly transparent, the LSA will have to take drastic measures, especially where their judging policies are concerned