long after "The World is Flat
David de Gea Manchester United Jersey , A brief History of the Twenty-First Century" by Thomas L. Friedman came out, I read the book. I found
the theme of the book to be an excellent theme for a web site, especially in
internet marketing. My web site specializes in self-publishing, marketing,
research and freelance writing, and uses Friedman's comments to emphasize ways
to market and reach customers. I started to see other reviews of the book The
World is Flat from a variety of sources. One of those sources was Processor
Magazine. This book review was done by Dean Takahashi, July 1, 2005. Processor
Magazine is described on their web site as follows: "Processor is a leading
trade publication that provides products
David Beckham Manchester United Jersey , news, and information key data center employees can trust. Processor's format provides a comprehensive display
of corporate equipment and services, including storage, communications, and
servers. You'll also find product announcements, marketplace information, and
other articles designed to keep data center and IT employees up-to-date with the
latest news that matters most. Published weekly, Processor is distributed to
data center managers and other computer buying decision makers throughout North
America." I find the review in Processor to be unique in the sense that this is
a trade publication specifically for IT employees. It is some of these employees
that are being "out-sourced" from American companies to those overseas. How can
they feel about the premise made by Friedman that: "the flattening of the
globe
Daley Blind Manchester United Jersey , where U.S. professionals will compete against educated rivals in other countries who are willing to work for
much smaller salaries." The review by Processor Magazine notes: "For many IT
managers, Friedman's explanations of technologies may come off as pedestrian.
But he delivers his argument with immediacy and a breadth that can only come
from someone who has traveled the globe and met with government leaders and
captains of business." After reading the book and reading this and other
reviews, I fully agree with the article when it notes: "Until you see what
Friedman has witnessed, it's hard to adsorb just how fast globalization is
transforming the rest of the world and why 3 billion people across the globe are
now ready to compete for your job." Still Friedman notes that in reacting to
this "flattening", "Don't build walls." His solutions for small, medium and
large companies are more progressive. Small companies need to act large. They
need to "tap the tools that can make them global, such as using UPS not only to
ship computers but to repair them as well." He states that "Every company needs
to collaborate." Further he states about outsourcing: "If you outsource, do it
to innovate and grow faster
Chris Smalling Manchester United Jersey , not just to save money and fire more people." About individuals, he says: "The flat world will create more jobs
for everyone. But knowledge workers have to strive upward, if your job as an
illustrator is threatened; provide higher-level service as an illustration
consultant." However, as the Processor review notes: "Friedman warns there is a
quiet crisis in the United States, driven by the decline of its science,
engineering, and manufacturing competitiveness." Further the Processor review
states; "Friedman describes his meetings, whether he's sitting across the table
from India's top outsourcing executive or dining with a venture capitalist in
Palo Alto. He plays golf in downtown Bangalore
Cameron Borthwick-Jackson Manchester United Jersey , India, when his partner tells him to aim his ball at IBM or Microsoft. That's an apt metaphor
for what enterprising young Indians are doing to American industry." In reading
both the book and the Processor review, I agree that Friedman has a unique
perspective. The Processor review notes: "He [Friedman] shows familiar technical
issues from a global perspective that weave in social, political, and cultural
analysis. Friedman has looked at these forces closely and can dissect them from
multiple points of view. U.S. IT professionals may see offshore-crazy executives
as Benedict Arnolds, but if they could see what Friedman has seen in his global
travels, they might understand what to do in response to globalization. Better
to manage it then to stand in its way." One statement that is both haunting and
ominous, as noted by the Processor review; "Microsoft Chairman Bill Gates tells
Friedman that today he would rather be born a genius in China than an average
guy in Poughkeepsie." The Processor review notes the following Key Concepts in
Friedman's book: The barriers to entry are leveling across the globe.
Globalization's pace is accelerating and threatens to overtake anyone not ready
for it. It isn't always clear who is exploiting whom. It some aspects
Blank Manchester United Jersey , both parties benefit. Knowledge workers must move up the value chain. The flat world will bring bigger markets than
everyone can exploit. I would recommend this book to any IT or technical
professional that is concerned about job security, future job prospects or where
the corporate world is headed. Often, outsourcing and job loss due to global
competition tends to make us feel like victims. Friedman's book The World is
Flat portrays this new globalization or flattening as a new force to be reckoned
with and to be managed. However, as Friedman portrays it, we are not victims,
but we do need to be smarter in the ways we approach the new global markets and
look at our society, culture and business. Author's Resource Box H. Court Young
is a writer, author
Bastian Schweinsteiger Manchester United Jersey , publisher and a geologist. I specialize in research, freelance writing and self publishing -
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