In our country is about 40 enterprises annual sales of more than 2 million square meters, the floor has several enterprise production capacity of more than 15 million square meters, or even more, such as iconography, auspicious, northern China, Knoll double phoenix, guangdong paco, sanwei f people wood and guangxi has domestic advanced base material (high density) production line. Sichuan shengda, guangxi sanwei, iconography, ji, such as, humble people wood raw material forest base construction in promoting. The fierce market competition to promote the mainstream enterprise scientific management continuously. It is the competitive environment has created our country mainstream aggrandizement wood floor enterprise of modern marketing concept.
Really more and more enterprise marketing management as a kind of art and science, strive to collect information and measuring the market demand, the needs of the analysis of macro environment and trends, analysis and buying behavior, consumer market analysis of competitors, analyzing the marketing chance, segmentation and select target markets.
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