Whirlpool in the south of the deployment of blue ocean strategy Lorente company development more than ten years so far, has been among the Chinese enterprises to strengthen the ranks of strong wood flooring industry, footprints throughout the world more than 29 countries and regions. Whirlpool brand development today, China has become a leading brand of wood flooring industry,become the vast number of consumers well-known, familiar good brand. In view of the current stage of the development of Whirlpool, at the meeting, Shao from the Whirlpool internationalization, the expansion of the domestic industry strategy and strengthen the importance of infrastructure and other aspects of the year 2007 and even the 2003-2008 first five years plan year The development of the blueprint,
clearly put forward the "innovation, pragmatic basis; by management, and then create efficiency," the development of enterprise-led thinking, the "pragmatic, perfect, development" as the Whirlpool brand work guidelines. Shao said that the focus of work in 2007 will strengthen the headquarters of its own operation system and brand operation system construction,
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