Pak cinemas want to show Indian films

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MR PERFECT

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not sure if this has been posted b4, but here it is anyways:
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LAHORE: Pakistani cinema owners and managers are in favour of running Indian films because of dwindling audiences for Pakistani movies.

Pakistani films have flopped at the box office this year. Not one of the five films released on Eidul Azha managed a full house. Four films opened on Eidul Fitr, of which two managed one or two full shows but then struggled.

“It is a matter of survival,” Pakistan Cinema Management Association Chairman Qaiser Khan said, describing the Pakistani film industry as “clinically dead”. “Only a miracle can save it,” he added.

........'He said as soon as a film is released in India, its CDs and videotapes are available in Pakistani markets. Mr Rehman demanded the government either purge the market of Indian films or let Pakistani viewers watch them on the big screen.

“Showing Indian films will also encourage our producers to make better films and invest more money. Our Punjabi films can do good business in East Punjab,” said Mr Arif Khan.

“We could also have an agreement with India. We will give our films and they will give their films. Our Urdu films must really improve to have a market in India,” he said.

“We make a Punjabi film with only six million rupees. An Indian film is made for at least Rs 250 to 500 million. If we invest Rs 100 million in a Punjabi film, we would have a big market in the Indian Punjab. Our film producers, actors, directors and the other crew will make more money. Pakistani cinemas will get more business by showing Indian movies and Indians will have four more provinces as a market,” he said.

He said the Indian films could be censored for Pakistani viewers.'

the entire article can be viewed @ showbizpk.com


Posted 13 Feb 2004

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