January 28, 2004 - Karachi: Unilever Pakistan formally announced today, that the prestigious LUX Style Awards 2004 will be held on the April 24, 2004 and revealed the Viewers’ Choice Nominations.
LUX is a leading Pakistani soap brand. An icon of beauty, LUX has always been associated with film stars, style, and skin care. The LUX Style Awards is a logical continuation of LUX’s close association with glamour and allows it to strengthen its image in an exciting and involved way.
In 2004, the total number of awards is 15, out of which seven are “Viewers’ Choice Awards” and eight are “Judges Choice Awards”.
An independent Board of Governors, comprising 17 individuals of high professional and social standing has evaluated, and shortlisted portfolios submitted in the Viewers’ Choice Categories.
The Final winner, for the Viewers’ Choice awards will be decided by the general public. The public will vote through the LUX Style Awards website, email, mail, 0900#, and other means of on-ground activities.
The nominations for the Viewers’ Choice Awards are:
Television
Best TV Serial Channel
1 Ambulance Indus TV 2 Harjaee Indus TV 3 Mehndi PTV 4 Seeli Barish Geo 5 Thori Si Mohabbat Geo
Best TV Actor Channel
1 Abid Ali - Mehndi PTV 2 Faisal Qureshi - Harjaee Indus TV 3 Faisal Qureshi - Umrao Jan Geo 4 Humayun Saeed - Mehndi PTV 5 Sajid Hassan - Ishq Aatish Geo
Best TV Actress Channel
1 Aaminah Haq - Mehndi PTV 2 Bushra Ansari - Umrao Jan Geo 3 Sania Saeed - Thori Si Mohabbat Geo 4 Savera Nadeem - Ibn Adam ARY 5 Sonia Rehman - Ambulance Indus TV
Music
Best Music Album / Band 1 Ahmed Jhanzeb Prastish 2 Ali Zafar Hukka Pani 3 Faakhir Sub Tun Sohniya 4 Najam Sheraz Yeh Moamla Koi Aur Hai 5 Strings Dhaani
Film
Best Film Director
1 Commando Syed Noor 2 Laaj Rauf Khalid 3 Larki Punjaban Syed Noor 4 Pyar hi pyar mein Fahim Burney 5 Yeh Wadah Raha Sangeeta
Best Film Actor
1 Ashal in Pyar hi pyar mein 2 Babar Ali in Larki Punjaban 3 Shaan in Commando 4 Shamyl Khan in Larki Punjaban 5 Talat Hussein in Laaj
Best Film Actress
1 Meera in Commando 2 Resham in Laaj 3 Saima in Commando 4 Saima in Larki Punjaban 5 Zara Sheikh in Laaj
For the Judges Choice Categories, only the Fashion and Music Board of Governors will again evaluate and shortlist the portfolios submitted. Then these Board of Governors will invite individuals to form the LUX Style Awards Members. These LUX Style Awards Members will in turn vote for the final winner from among the five nominees in each of Judges Choice Categories.
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Fashion 9. Achievement in Hair and Makeup &nbs p; &nbs p;Judges Choice Award 10. Achievement in Design (Men’s Wear) & nbsp; Judges Choice Award 11. Achievement in Design (Women’s Wear) Judges Choice Award 12. Achievement in Design (Bridal Wear) & nbsp; Judges Choice Award 13. Achievement in Fashion Photography Judges Choice Award 14. Best Model (Male) &nbs p; &nbs p; &nbs p; &nbs p; Judges Choice Award 15. Best Model (Female) &nbs p; &nbs p; &nbs p; Judges Choice Award
An audit firm is again being assigned this year, to ensure transparency and maintain secrecy of results till the night of the event.
One further Award will be also be presented at the 3rd LUX Style Awards. It is: · Unilever Chairman’s Lifetime Achievement Honorary Award
Speaking on the occasion, the Marketing Manager for LUX, Mr. Fuad Chundrigar, stated that the LUX Style Awards, “…will be a World Class Show, undoubtedly the largest on-ground event in Pakistan.”
Earlier, Tom Darlow, Marketing Director Unilever Pakistan said, “LUX Style Awards is a showcase for highlighting talented people from the world of fashion and design of which the country can be proud, whose achievements should give everyone hope for its future development.”
