Between 1950 and 2000, the number of Chinese newspapers increased nearly ten-fold. In
2004, over 400 kinds of daily newspapers were published in China, their
circulation reaching 80 million, the highest figure of any country in
the world. Targeted at different reader groups, newspaper formats are
becoming increasingly diverse. Recent years have seen an important trend
of newspaper reorganization. To date, 39 newspaper groups have been
established, such as Beijing Daily Newspaper Group, Wenhui Xinmin
Associated Newspaper Group and Guangzhou Daily Newspaper Group.
In 2003, trans-regional cooperation among the print media became a new
trend. New Beijing Newspaper, invested and run by Guangming Daily
Newspaper Group and Nanfang Daily Newspaper Group, was the first to
receive formal approval from the Chinese government to publish
trans-regionally. Also Orient-Observation Weekly came out in Shanghai,
its largest shareholder being the Beijing-based Xinhua News Agency.