homogeneity, the competition between brands is higher than any previous year. At the same time, the Government for energy-saving environmental considerations, many ceramic enterprises are facing the government Teng cage for birds, the living environment is getting worse. Consumer psychology is more and more mature, rational. Advertising costs more and more people, but its marginal effect is getting lower and lower. Faced with such a situation, if the brand communication strategy still stays in a single advertising, in the fierce competition in the market to overcome competitors and come to the fore, unrealistic. Even if the victory is miserable. New marketing environment, must use the new brand communication strategy. Public relations and advertising to complement each other, the formation of brand communication around the right hand coordination, the effect has been home appliances, IT and other mature industry enterprises confirmed that the ceramic industry is worth learning from. Recently, "
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