As a young man, Rene Lacoste was on the brink of going to the Polytechnique; the most famous
engineering school in France. This was considered a risky move by any stretch of
the imagination, but even more so in 1922 during the amateur era of tennis.The
competitive circuits at that time drew very little money. In a miraculous act of
faith, Rene?s father allowed him to pursue his ambitions in
tennis.
Lacoste would quickly cement his reputation as a studious player. He would practice tennis obsessively, hitting the ball against the walls of his
family home for so long, the walls needed repair. Interestingly Matt Martin Islanders Jersey , Lacoste was not even considered a ?natural talent? at tennis. He would compensate for this by studying his opponent?s game
in such detail that he could formulate a custom strategy to attack the
weaknesses for that particular player. Lacoste even incorporated weight training
into his tennis practice. Such comprehensive workouts were unheard of at that
time. Lacoste was actually criticized by his own trainer for training too much.
When his coach told him to take a break, Lacoste invented the first automated
ball throwing machine.
Lacoste was known by his opponents as a grueling player whose main strategy was to simply stay at the back of the court and
return the ball within the lines until his opponent made a mistake. Considered a
?boring? player by some, his conservative strategy paid off. Lacoste went on to
win two Wimbledons , three French Opens and two US Open titles.
Lacoste earned the nickname ?alligator? for an alligator suitcase that he spotted in a
Boston shop window. Lacoste bet his team captain that if he won the match, the
team captain would buy him the bag. Lacoste didn?t win the match, but the
alligator nickname stuck (better known as ?crocodile? in France). This was
partly due to the coincidence that the nickname was also a metaphor for
Lacoste?s tenacious style of playing; like an alligator who wouldn?t release its
grip. The nickname was so apt that Robert George, a friend of Lacoste?s,
actually embroidered an alligator into a shirt and gave it to Lacoste as a gift.
This gift gave Lacoste the idea to create a line of sport shirts that had the
alligator logo sewn into them . This was perhaps the first time in history a
logo was ever sewn into the outside of an article of clothing.
Rene Lacoste retired from tennis at 25 years of age Mathew Barzal Islanders Jersey , after suffering from a chronic respiratory ailment. He went on to found The Societe Chemise Lacoste, which began producing
the some of the shirts that Lacoste had been wearing on the court. The shirt did
well enough but it only came in long sleeves and was white, with a stiff
collar.
It wasn?t until 1951 when Lacoste started manufacturing the shirt in more colors and styles that sales really began to take off. One of the things
that facilitated sales early on was the solid knit construction of the shirts,
made to handle lots of activity. It was perhaps one of the first examples of
?high performance? sport clothing. In the mid sixties, Lacoste cemented his
reputation as an inventor by creating the first all metal tennis racquet, later
used my tennis pro Jimmy Connors.
By 1960, Lacoste teamed up with David Crystal who owned Izod clothing, and the sales momentum increased to the point
in the late 70s and early 80s when IzodLacoste was perhaps the most popular
shirt in the pop culture. Rebounding from the era of the seventies Josh Bailey Islanders Jersey , the ?preppy? look became intensely popular. The sporty Izod Lacoste design was sought after with the alligator logo in
particular being seen as a desirable status symbol.
In the early 90s, David Crystal began to run into financial trouble from other poor investments he
had made. As a result, Izod sold its share of Lacoste to a French company and
the Lacoste sales began to falter. Rene Lacoste died in 1996 at the age of 92.
His son Bernard, now head of the company, hired Rene Lemaire, a new fashion
designer, to reinvigorate the brand name and its logo. Under Lemaire?s watch,
Lacoste has enjoyed a strong rebound in sales worldwide.
In the end Johnny Boychuk Islanders Jersey , the Lacoste line of clothing has proven to be as tenacious as its namesake, the original Crocodile himself, Rene Lacoste.
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