media, to provide brand marketing, product promotion support, but also represents a rapid rise of new channels to network buy, B2B network procurement as the representative of the sales model, began with the agent distribution , Building materials stores, trade shows and other traditional channels to form the utmost trend, so that a lot of limited funds in small and medium enterprises to taste the sweetness of low-cost marketing. Network is an interactive platform for consumers to establish a bridge with the brand communication, a new means of customer relationship management. It is not only to bring consumers the convenience of information, but also led to changes in consumption patterns. More and more urban white-collar workers and young people, like through the network to understand, master the brand of information, for negative reports and complaints will be more concerned about users. Flooring such building materials, although the proportion of online orders directly on the small, but the "
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