Through the combination of both internal and third party tracking code as well as cookies, we track the following categories of information when a visitor enters the Site: (1) IP address, (2) domain servers, (3) type of platform, computer or device used to access the Site, and, as necessary, (4) Geo location longitude and latitude. (Collectively “Anonymous Data”). Such Anonymous Data does not collect information that identifies you as an individual. The Company uses Anonymous Data for general marketing purposes and to help enhance customer experience on the Site.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags also known as single pixel gifs or web beacons to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.
For you to access certain services that we offer through the Site, we may require you to provide us with information that can identify you or your business. (“Personally Identifiable Information”). Personally Identifiable Information includes: (i) “Contact Data” (such as your first and last name, physical street address, city, state, zip code, phone number and email address or that of your customers), (ii) “Financial Data” (such as your credit card number, expiration date, and verification code or that of your customers), (iii) “Legal Data” (such as your social security number, mortgage information, and automobile information or that of your customers).