consumers in the price concessions not less than 15% of the market price, and eventually introduced the wood Building materials to the countryside to implement the program. Wood building materials to the countryside to start the project, from another point of view reflects the cross-industry marketing for the coordination of market demand, organizational product structure, improve the service system and other aspects of the role. Through cross-industry marketing, for enterprises to find out the market positioning, change the way the service provides a more accurate thinking: how to grasp the needs of the rural market, the most suitable products for the rural areas to send the most demand for products? How to integrate product positioning, organization of product structure, with preferential prices to achieve the best combination of different types of products? How to plan through cross-industry marketing, so that enterprises to maximize the implementation of the spirit of the government, for the rural areas to "
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