BOX OFFICE "UPDATE" LAKEER A FLOP

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Rain Man

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Glass ceiling broken
By: Dinesh Raheja
May 12, 2004
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Main Hoon Na’s young director, Farah Khan, is in an enviable position. She is all set to become the first woman to challenge the box-office monopoly of male directors.

Though women directors like Sai Paranjpye, Deepa Mehta, Aparna Sen and company have enjoyed critical successes in the past, their films have, at best, enjoyed small-scale success and at most times not exactly set the box-office afire.

To Farah Khan, and even to those distributors who had lost faith in the draw of Hindi films, Shah Rukh Khan reaffirms — Main Hoon Na. As far as first week collections go, Khan’s kooky khichdi has beaten corny comedy Masti by a wide berth of Rs 49 lakh. What’s more, Main Hoon Na has been the biggest first week grosser for Shah Rukh so far.

In recent years, the ranking of Shah Rukh’s highest first week grossers in Mumbai reads as follows:

• Main Hoon Na: Rs 194 lakh
• Kal Ho Naa Ho: Rs 155.4 lakh
• Devdas: Rs 123 lakh
• K3G: Rs 102 lakh
• Chalte Chalte: Rs 98 lakh


Amongst other box-office distinctions, Main Hoon Na (MHN) has earned three times more than Shah Rukh’s earlier home production Asoka (Rs 60 lakh) did in its first week.

MHN has eaten into the business of Masti (last week Rs 60.3 lakh, this week Rs 33.7 lakh), though Murder hasn’t lost much blood (last week Rs 25.8 lakh, this week Rs 17.7 lakh). Bardaasht is unable to bear the combined competition of the three ruling ‘M’ films and collects a paltry Rs 2.6 lakh in its second week.

Sheen, which tackles the sensitive issue of the displacement of Kashmiri Pandits, loses some of its box-office sheen on the first day itself. The other release of the week, Charas, is a well-intentioned, seeking-to-be-trenchantly-topical film about drug trafficking — only don’t expect a traffic-stopper or a film as fascinatingly calibrated as the Michael Douglas-starrer Traffic.

Unlike earlier Indian films on drugs (Hare Rama Hare Krishna, the 1976 Charas), here there’s no major character as a junkie, so there’s scant emotional pull as the horror of addiction is not replayed before your eyes.
Instead, the film seeks to be a fast-paced thriller with international intrigue (the Italian mafia debuts in Hindi films), subterfuges and disguises galore (both heroes, Jimmy Shergill and Uday Chopra, are undercover agents, while Namrata Shirodkar is a journalist travelling incognito).

Everyone is on the trail of a policeman (Irrfan Khan) whose hideout in the Himalayas is the nucleus of a multi-crore drug racket. There are involving moments of high tension (the sequence dealing with Uday and Irrfan’s past) but generally, the film has pacing and plausibility problems — there are just too many co-incidences and Policeman, whose drug empire supposedly rivals that of Columbia, seems to have barely a dozen ill-equipped henchmen to put up a defence in the climax. Charas faces a stone-y path ahead with Main Hoon Na hogging the headlines and other major releases crowding the multiplexes.
Posted 13 May 2004

Rain Man says
Box Office Flash
Dateline: Tuesday, May 11, 2004

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Bollywood has been on a surprisingly good run recently with Ab tak Chappan,
Murder and Masti recording solid collections over the last 2 months. While
the former two are mid-level grossers with Rs. 8 and 12 crores respectively,
Masti is poised for over Rs. 20 crores in net business from across India.

Last week saw the release of Shahrukh Khan's Main Hoon Naa.
Main Hoon Naa released after the downturn for Khan's track caused
by the much delayed Yeh Lamhe Judai Ke which released earlier last month
to minimal collections. Though the public reaction to MHN was mixed overall
with the percentage of capacity ranging from mid-90s to low-40s in India,
MHN nonetheless received bumper opening week net collections due in large
measure to Khan's initial draw (YLJK notwithstanding) and the combination of
the the prevailing government subsidies in higher grossing theaters alongside
the inflation in ticket rates that have kicked in recently in the same.
First week net Collections are in excess of 4 crores from Bombay circuit, 3+ crores
from Delhi-UP circuit and in range of 1-2 crores each from the remaining major
circuits.

The film has been steeply sold. In the Bombay territory for example,
the break even point is at around Rs. 5.75 crores for Ashtavinayak Cine
Vision which is distributing the film on an acquisition price of Rs. 4.5 crores.

The film was launched on over 320 prints across India.

Overseas the film has done quite well, and is expected to tune out at around
$2 million in USA and UK each by the end of the film's run.

As a point of reference however, it is to be noted that western box office charts
show pure gross box office collections, ie ticket price * number of tickets sold.
Throughout much of India on the other hand, collections are reporterted not
as the original gross but rather as 'nett of gross', which is the figure after
the deduction of government surcharge/Entertainment Tax from the gross. The ET
being as high as 110% of the nett in some parts of the country, leads to
misunderstanding of the relative financial volume of ticket sales being
generated from the territories of India. A Rs 12-13 crore nett of gross collection
in India therefore is in fact closer to Rs. 20 crores in terms of actual gross
box office sales across the country.

Coming up this month: Despite not having a single solo hit to his credit, Abhishek
Bachchan continues to see studios and producers risking it on his projects.
The latest being Run, a remake of a Tamil film by the same name. Sunny Deol,
John Abraham et. al mix it up in Lakeer. Sridevi herself marks a comeback
of sorts with Akshay Kumar in Meri Biwi Ka Jawab Nahi. Mani Ratnam
presents his outlook on India's youth with Yuva, and the Rajshrees and Yashraj
banners attempt the small budget romance fares with Uff Kya Jadoo Mohabbat Hai
and Hum Tum.
Posted 13 May 2004

Rain Man says
MHN 13.5 crores first week...damn that's awesome
Posted 13 May 2004

Rain Man says
Boxofficeindia's representative Mr Ashok is doing BO reporting for Bollyvista , here's wat he has said...

By Ashok

'Charas' and 'Sheen' are non-starters with less than 20% openings. 'Main Hoon Na' has created many records all over but its fate depends on the next few weeks due to the record prices, which were fetched in some circuits. It is the second most expensive film ever for distributors after 'The Hero', with an all India cost including print and publicity of 17 crore. The film has fetched an amazing 7 crore+ net gross from the 7 big cities of Mumbai, Delhi, Kolkata, Ahmedabad, Pune, Hyderabad and Bangalore. The collections have started to fall at some centers.

Here's a list of top ten for the week ending May 8th, 2004.

1. Main Hoon Na
Number of Weeks: 1
Total Gross: 13.5 crore (updated on May 9th, 2004)
Box-Office Verdict: Excellent first week
Bollyvista.com Review



2. Masti
Number of Weeks: 4
Total Gross: 18.70 crore
Box-Office Verdict: Semi-Hit
Bollyvista.com Review



3. Murder
Number of Weeks: 5
Total Gross: 11.40 crore
Box-Office Verdict: Hit (Superhit at places)
Bollyvista.com Review



4. Bardaasht
Number of Weeks: 2
Total Gross: 2.70 crore
Box-Office Verdict: Disaster
Bollyvista.com Review



5. Shaadi Ka Laddoo
Number of Weeks: 2
Total Gross: 1.15 crore
Box-Office Verdict: Flop
Bollyvista.com Review http://www.bollyvista.com/boxoffice/?PHPSESSID=720d49f94f5e2 d31c94f64a949f9ec89
Posted 13 May 2004

WAFA says
main nahin hun.....MAIN HOON NA dekhnay kay liye
Posted 14 May 2004

Rain Man says
farak nahin pardta
Posted 14 May 2004

WAFA says
boht parta hay
Posted 14 May 2004

Rain Man says
khush fehmi hai aapki
Posted 14 May 2004

WAFA says
shahrukh ko wafa nahin dekhay gee tu usko dukhnahin hoga
Posted 14 May 2004

Rain Man says
bilkul sahi...
Posted 14 May 2004

WAFA says
hum nay kabhi kuch wrong kaha hay
Posted 14 May 2004

Rain Man says
bas ye jo bola hai bohat wrong hai
Posted 14 May 2004

WAFA says
i know devil its hard 4 u to accept this bitter truth ..
but u have to...
Posted 14 May 2004

~khushi~ says
gudness me
Posted 14 May 2004

srk rulez man this out standing business is only cuz of srk and his charizma too good
Posted 14 May 2004

CuteEsha says
i think ya srk rulezz
Posted 14 May 2004

Rain Man says
hellz yea, 13.5 in first week, n this simple movie MHN doin better business in overseas then the bollywood's biggest movie Devdas, jus proves it that SRK don't need no Johars or Chopras to give him a hit in his hands...he can do it by him self
Posted 15 May 2004

STANDARD says
yeah..good saying..
I think first time srk home product is so big hit..it's amazing..
but delhi boxoffice is more than mumbai..more than 2 crore..
Posted 15 May 2004

Rain Man says
cuz delhi is his home place
Posted 15 May 2004

STANDARD says
exactly..normally delhi always down than mumbai.

previous 'Devdas'..and 'Kal ho na ho' biz not well in indian..but this movie goes very well indian as well as
overseas..excellent..

I think ritik is so worry.

Posted 15 May 2004

Rain Man says
hez prolly prayin that his lakshya gets a good start...
Posted 15 May 2004

Rain Man says
By Ashok

The two films released this week are not up to the mark.

'Lakeer - Forbidden Lines' had a fairly average opening of around 70-75% with the Sunny Deol strongholds in the North being slightly better but the reports are awful and the film is very unlikely to succeed.

The other release, 'Run' has opened to around 50% and has slightly better reports than 'Lakeer' but as with most remakes of South Indian films it will find it tough going, due to different tastes in the North.

The Punjabi film 'Asa Nu Maan Watna Da' opened to a bumper response wherever it was released (Punjab and Overseas). Reports coming from Canada and UK are extraordinary.

'Main Hoon Na' takes a hit of about 40% in the second week but overall business for the first two weeks is good.

Here's a list of top ten for the week ending May 15th, 2004.

1. Main Hoon Na
Number of Weeks: 2
Total Gross: 21.70 crore
Box-Office Verdict: Good first 2 weeks
Bollyvista.com Review



2. Charas
Number of Weeks: 1
Total Gross: 1.25 crore
Box-Office Verdict: Poor first week
Bollyvista.com Review



3. Masti
Number of Weeks: 5
Total Gross: 19.65 crore
Box-Office Verdict: Semi-Hit
Bollyvista.com Review



4. Murder
Number of Weeks: 6
Total Gross: 11.90 crore
Box-Office Verdict: Hit (Superhit at places)
Bollyvista.com Review



5. Sheen
Number of Weeks: 1
Total Gross: 12 lakhs
Box-Office Verdict: Poor first week
Bollyvista.com Review
Posted 16 May 2004

Rain Man says
BOX OFFICE LATEST-15th May 15.30 IST

Lakeer is a flop from the first show.The film which has been sold at fairly steep prices due to the presence of Sunny Deol has not got a good start which means big trouble for this 18 crore film.The opening is better in UP,Rajasthan,Bihar and Haryana but the it has been affected in Punjab by the release of Asa Nu Maan Watana Da which has opened to earth shattering response in that state.

Run is also fare a poor fare with the only plus being a reasonable price.

Main Hoon Na records the fourth biggest second week in history after K3G,Koi Mil Gaya and Gadar.

First Day All India Average Initial

Lakeer 70-75%

Run 50-55%
Posted 16 May 2004

Posted 16 May 2004

Rain Man says
lakeer ke flop hone par taaliyan
Posted 17 May 2004

CuteEsha says
huh kuch log pagal hotay hain dont care
Posted 22 May 2004

valandrian says
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Posted 25 May 2018

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