Paris Is Rising: The Fashion Week ReportWhile Paris Fashion Week formally concludes each runway season, its impact continues to ripple throughout the
fashion industry. What happens in Paris, stays relevant everywhere for months.
Luxury conglomerates generate global headlines that dominate media coverage.
Chanel’s investment in social media strategy and blockbuster staging has
bolstered brand’s leading digital presence. A supermarket, a space mission, an
aquapark: has the entire fashion week become an elaborate pretext for
Lagerfeld’s latest spectacle?
With over eighty shows on the official roster, a dozen off-schedule presentations, multiple pop-up showrooms and a plethora of corresponding events,
Paris continues to draw record-breaking crowds of visitors and participants. Our
special two-part series will present key international visionaries, on a
professional pilgrimage to the banks of the river Seine, in hopes of making a
mark on the global fashion industry.
Paris Is Calling: Runway Report
It’s all about the shows… Insiders speculate whether the format is dead, yet no better mode of designer-public interaction has been perfected. The rules of
engagement dictate lights, cameras, défilé! Two years ago, German duo Johnny
Talbot and Adrian Runhof began to invite best boutique customers to Paris for a
firsthand experience. “We bring entire families,” smile the designers. “This is
also a hub for almost every buyer who buys or should buy our collection. Plus,
we LOVE Paris!” The personable strategy has helped the brand build its presence
with stores in Munich, Dusseldorf, Stuttgart, Berlin and now Jeddah.
Read more at:
bridesmaid dresses uk |
blue bridesmaid dresses
