The Filipino fashion designers in Dubai dressing Hollywood stars and Arab royalty – and China could be next
Rather, Zhang’s role was as a messenger to her 7.6 million Weibo followers in China, a conduit to spread the news of the fun and fabulousness of the
Australian fashion on show in Melbourne to her audience of fashion-conscious and
insatiably curious young Chinese consumers.
“Iconic sporting events like the Spring Racing Carnival provide a great opportunity for Victorian brands and designers to launch themselves onto the
world stage and break into new markets, especially in China,” says Gonul
Serbest, executive director for trade at Trade Victoria, a government department
charged with connecting local brands with international partners. “The races
have always been a place for Melbourne to flaunt its reputation as Australia’s
fashion capital.
The Spring Racing Carnival is also a great chance for innovative Victorian designers to showcase their products to new audiences. Local designer Elliatt is
a great example of an innovative, entrepreneurial and business savvy fashion
company growing their business internationally.”
Elliatt is a six-year-old brand that has targeted a niche for young consumers between the ages of 25 and 35 looking for well-cut clothing with special details
– lace, embroidery and prints are all common elements – and high-quality
materials at a price point within the accessible luxury segment. Elliatt prices
most of its garments at between US$150 and US$300.
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