Wayzata fashion designer seeks

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babastyle

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Wayzata fashion designer seeks sustainability in timeless looks
WAYZATA — A Wayzata woman living in New York has launched her own fashion label, with an eye toward responsible designs.
Anne Whiting, 26, graduated from the Breck School in 2009 and went on to earn a degree in English and French literature from Boston University in 2013. She
finished the Parsons School of Design in New York in 2015 with a degree in
fashion marketing and design.
Why did she switch fields of interest?
She likes writing, but fashion, Whiting said, is just close to her.
“I’ve been loving it forever. I’ve been dressing up and drawing designs since I was little,” she said.
She spent time as an intern in the fashion industry while in New York, noting it is one of the longest-existing industries in the world. She got to work in
Paris, too. She also has been to Milan to see factories and spent last summer in
Santa Barbara, California, contemplating the launch.
She said she is inspired by designs that are classic and timeless. She is pushing for sustainable fashion and wants to avoid overproduction — a key
criticism of the fashion industry.
Consumers, in fashion and many fields, are calling for smarter, more ethical approaches.
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Posted 15 Dec 2017

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