Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has three important techniques to improve website position in SERP called Technical SEO, ON Page SEO and
OFF Page SEO (Search Engine Optimization). When Google looks for fresh content, it indexes your new pages and makes it available for search users. When relevant search queries are triggered, Google uses some algorithm facts to determine whose pages will rank. This we call as Google ranking factors in SEO terminology