Software maker is looking to expand into marketing and advertising
Sitting at Adobe Systems Inc's office in the World Trade Center skyscraper in Beijing, Julian Quinn, the company's vice-president for Asia Pacific, sees
business opportunities in the buildings surrounding him.
"China represents a huge business potential for Adobe as the nation's cultural industry is booming Women's Asics Onitsuka Tiger Mexico 66 Slip on Shoes Pink Australia ," Quinn said.
The Asia-Pacific region is the fastest-developing market for Adobe in terms of revenue, with the momentum mainly driven by emerging markets such as China
and India. Their fast-growing economies and large populations provide
potentially huge audiences for entertainment and marketing content through
digital media.
On June 29, the company released the Chinese-language version of Adobe Creative Suite 6, the latest CS-series products including Photoshop, a globally
renowned image-editing program.
Good designing software should be able to help designers create great art as well as increase their effectiveness and save money, according to Quinn. "The
CS6 enables Web designers to apply their work on various platforms so they do
not waste time developing the same content for different operating
systems Asics Onitsuka Tiger MEXICO 66 DELUXE Shoes All White Australia ," he said.
Digital marketing
Adobe became famous for digital content processing tools such as Flash and Photoshop but the company is poised to expand into another area - digital
marketing, a service that will help advertisers to place their advertisements
more effectively.
"Advertisers know that only 50 percent of their advertising expenditure helps to generate profits but they have no idea which 50 percent," said Quinn, adding
that Adobe's marketing service was designed to increase the effectiveness of
advertising.
Growing advertising expenditure may explain why Adobe is interested in the industry.
Chinese advertisers spent 51.3 billion yuan ($8.1 billion) on Internet advertisements in 2011, up by 57.6 percent from 2010, data from IT research
company iResearch Consulting Group showed. The figure could hit 187 billion yuan
by 2015 Men's Asics Onitsuka Tiger MEXICO 66 DELUXE Shoes Black Australia , iResearch predicted.
Adobe has a long-term strategy for the China market. The company is beefing up its marketing teams to better service clients on the Chinese mainland, said
Ng Yew Hwee, managing director of Adobe Greater China.
Culture industry
"As China's economy leans more and more on the country's demand, the mobile Internet and private consumption sectors are set to play an increasingly
important role in boosting the demand," said Ng. "That will certainly provide
more business for Adobe."
The company hopes its digital media and digital marketing products will be a driving force in China's culture industry as the nation issued plans to
cultivate the market in an attempt to boost domestic consumption.
Earlier this year, China issued its 12th Five-Year Plan (2011-15) for the culture industry curry 5 australia , saying that the government will encourage private investment in the industry and help the development of China's creative culture
sector.
Taking the film industry as an example, total box office receipts on the Chinese mainland hit 13 billion yuan in 2011, compared with 2010's figure of 10
billion yuan, statistics from the State Administration of Radio, Film and
Television showed. The revenue for filmmakers is set to increase this year,
industry insiders predicted.
Both Chinese and imported films used Adobe's software for post-production work asics dynaflyte australia , according to Ng.
Adobe's software supported the production of China's animation film Pleasant Goat and Big Big Wolf, as well as the global hit The Avengers, which generated
more than 100 million yuan in box office takings in the first two days of its
release, Ng said.
---New from: http:www.chinadailybusiness2012-0709content_15560421.htm
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