A crane hoisted a 900-pound Swarovski crystal star atop the iconic Rockefeller Center Christmas tree in New York City Wednesday as the city prepared to get into the swing for the festive season. The star measures 9-foot 4-inches in diameter and has 3 million Swarovski crystals on 70 illuminated spikes. Daniel Libeskind, the architect behind 1 World Trade Center, designed
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The British Fashion Council and Swarovski commissioned Ross Lovegrove to design this year's Fashion Awards trophy. The Welsh designer's trophy consists of laser-cut DNA, suspended inside a monolithic crystal, conveying a message of hope in the convergence of science and technology with instinct, openness and creativity. The precision-cut Swarovski crystal creates a
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An internally laser-etched double helix of creative DNA coils around itself suggesting a constant self-referencing and inward-looking perspective utilizing Swarovski's innovative green light laser technology. The laser beam is focused on a minute area, positioned with a precise mirror system so that every laser pulse creates the intricate DNA pattern point by point. On the surface of the trophy, Swarovski's Crystal Moonlight dichroic coating produces a captivating effect, enhancing
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The crystal trophies have been handcrafted by Swarovski's master cutters at the company's headquarters in Wattens, Austria. Each trophy weighs approximately 722g and measures 240mm in height and has 18 facets. The trophy features Swarovski's patented Advanced Crystal formula, which enables the crystal to be lead-free1 while retaining its superior brilliance and sparkle. A third of Swarovski's energy for crystal production comes from renewables and 76% of the water used
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